Customer Advocacy Marketing Manager

RLDatix; Carmel (IN); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401K

Paid time off

Paid holidays

Job summary

RLDatix is seeking a Hybrid Customer Advocacy Marketing Manager to join our Customer Marketing team. You will design and execute retention and expansion programs, delivering engagement initiatives that strengthen customer relationships and inform our marketing strategy.

You will analyze campaign data, leverage AI-driven segmentation, and collaborate with stakeholders to drive ROI. A hybrid commute to major sites like Chicago or Lehi is expected, with a focus on measurable impact and customer

Qualifications

• Ability to collaborate with cross-functional teams to drive customer marketing initiatives.
• Proven experience designing and executing customer marketing campaigns for retention, expansion, and advocacy.
• Strong analytics to measure campaign effectiveness and attribution models.
• Excellent written and verbal communication tailored to diverse audiences.
• Experience leveraging AI-driven tools to personalize campaigns and automate workflows.
• Willingness to commute to Chicago, IL or Lehi, UT on a hybrid basis.

Responsibilities

• Develop customer engagement programs influencing renewals, upsell, and expansion across lifecycle stages.
• Organize case studies, testimonials, and referral campaigns to boost brand advocacy.
• Plan and coordinate customer communities, events, and peer networking for loyalty and knowledge sharing.
• Collaborate with internal stakeholders to align on customer marketing initiatives and joint projects.
• Analyze campaign data and produce attribution reports to optimize ROI models.
• Apply AI tools to improve segmentation, personalization, and automation.

Skills

Cross-functional collaboration

Campaign development

Data analytics

Clear communication

AI tools usage

Hybrid work readiness

Tools

AI tools

Job description

RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives the safest, highest-quality care. Through our innovative Healthcare Operations Platform, we’re connecting data to unlock trusted insights that enable improved decision-making and help deliver safer healthcare for all.

Job Description

RLDatix (RLD) is on a mission to help raise the standard of care…everywhere. Trusted by over 10,000 healthcare organizations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it.

Joining TeamRLD means being part of a global effort of over 2,000 team members in making a difference in healthcare…every day.

We're searching for a Hybrid Customer Advocacy Marketing Manager to join our Customer Marketing team, so that we can drive customer loyalty, retention, and advocacy across our client community.

The Customer Advocacy Marketing Manager will design and execute targeted retention and expansion initiatives, delivering tailored engagement programs and data-driven insights that strengthen customer relationships and contribute to the success of our customer marketing strategy.

How You'll Spend Your Time

• Developing customer engagement initiatives that influence renewal, upsell, and expansion opportunities across defined lifecycle stages, while monitoring customer behavior data to identify churn risks and implement targeted retention interventions.
• Organizing customer advocacy activities, including case study development, testimonial campaigns, and referral initiatives, to increase brand advocacy and facilitate peer-to-peer marketing.
• Planning and coordinating customer community programs, events, and peer networking opportunities to strengthen brand loyalty and knowledge sharing, while managing logistics and communications for seamless experiences.
• Building and sustaining productive relationships with internal stakeholders to ensure alignment on customer marketing initiatives and the smooth execution of joint projects.
• Analyzing campaign data to produce clear attribution reports that connect activities to business outcomes, supporting the optimization of ROI models to reflect evolving customer marketing needs.
• Applying AI tools to enhance audience segmentation, personalization, and campaign automation, identifying opportunities for workflow automation and improved customer engagement.

What Kind of Things We're Most Interested in You Having

• Demonstrated ability to collaborate effectively with cross-functional teams, articulating collaborative strategies and maintaining productive stakeholder relationships to deliver customer marketing initiatives.
• Proven experience developing and executing customer marketing campaigns that address moderately complex challenges and align with customer retention, expansion, and advocacy objectives.
• Strong analytical skills with the ability to evaluate customer behavior data, measure campaign effectiveness, and support the optimization of marketing attribution and ROI models.
• Excellent communication skills, capable of producing clear marketing content, reports, and insights tailored to diverse audiences while maintaining message consistency across channels.
• Experience leveraging AI-driven tools and automation to enhance campaign personalization, streamline workflows, and improve customer engagement outcomes.
• Ability to commute to Chicago, IL or Lehi, UT on a hybrid basis.

By enabling flexibility in how we work and prioritizing employee wellness, we empower our team to do and be their best. Our benefits package includes health, dental, vision, life, disability insurance, 401K, paid time off, and paid holidays.

RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws.

As part of RLDatix's commitment to the inclusion of all qualified individuals, we ensure that persons with disabilities are provided reasonable accommodation in the job application and interview process. If reasonable accommodation is needed to participate in either step, please don't hesitate to send a note to [e-mail].

Salary offers are based on a wide range of factors including location, relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also taken into consideration.