Customer Advocacy Manager

Jobtailor

Washington

On-site

USD 120,000 - 160,000

Full time

4 days ago

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Job summary

Jobtailor is seeking a senior professional to own the day-to-day operations of its customer advocacy and reference program in a B2B tech environment. You will manage intake, prioritize requests, obtain approvals, schedule activity, and fulfill references while maintaining accurate customer profiles.

You will collaborate with Sales, Marketing, Customer Success, and Product teams to capture stories, develop case studies, blogs, videos, and speaking engagements, and maintain a centralized asset

Qualifications

5+ years of experience in customer marketing, advocacy, or references within a B2B technology environment.
Proven experience supporting sales reference and customer advocacy programs.
Background in B2B customer marketing, advocacy, or reference programs.

Responsibilities

Own day-to-day operations of the customer advocacy and reference program, including intake, prioritization, approvals, scheduling, and fulfillment
Maintain accurate customer profiles, permissions, and engagement history in the reference management system
Work directly with customers to capture success stories and create case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements
Maintain a centralized, searchable repository of advocacy and reference assets
Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support
Track advocacy activity and support measurement of impact on sales acceleration, customer engagement, and brand awareness
Identify and solve challenges in advocate recruitment, program participation, and content development
Partner with sales, marketing, customer success, and product teams to amplify customer experiences

Skills

Customer Marketing

Advocacy Program Management

Content Creation

Data Tracking and Analysis

Program Measurement

Tools

Reference Management System

AI Tools

Sales Tools

Job description

• Own day-to-day operations of the customer advocacy and reference program, including intake, prioritization, approvals, scheduling, and fulfillment
• Maintain accurate customer profiles, permissions, and engagement history in the reference management system
• Work directly with customers to capture success stories and create case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements
• Maintain a centralized, searchable repository of advocacy and reference assets
• Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support
• Track advocacy activity and support measurement of impact on sales acceleration, customer engagement, and brand awareness
• Identify and solve challenges in advocate recruitment, program participation, and content development
• Partner with sales, marketing, customer success, and product teams to amplify customer experiences

Requirements

5+ years of experience in customer marketing, advocacy, or references within a B2B technology environment
Proven experience supporting sales reference and customer advocacy programs
Background in B2B customer marketing, advocacy, or reference programs
Exceptional written, verbal, high attention to detail and strong presentation skills
Ability to build strong relationships with internal and external stakeholders and drive measurable impact
Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline
Customer-first mindset with the ability to understand customer goals, pain points, and sentiment
Demonstrated curiosity about AI and emerging technologies, with a track record of using them to streamline program operations
Tech savvy with experience utilizing AI and sales reference management tools (preferred skills)

Core Competencies

Demonstrates expertise in managing customer advocacy and reference programs, with a strong focus on B2B marketing fundamentals and the ability to leverage customer stories for sales acceleration. Proven ability to build relationships and drive measurable impact through effective communication and stakeholder engagement.

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