Culture & Social Trends Lead

We-Are-Social; Miami (FL); On-site; USD 85,000 - 115,000; Full time

Job summary

We Are Social in Miami seeks a Manager, Culture Comms who thrives on social conversation and rapid iteration. You will own audience-centric social execution, spot cultural trends, and guide brands with social-first thinking across key platforms.

In this energetic role, you’ll collaborate with creative and strategy teams, build content calendars, evaluate performance, and push innovative ideas that resonate with Gen Z and diverse communities worldwide.

Qualifications

• 3+ years experience in a Social Media focused role.
• Deep understanding of major platforms and culture trends.
• Ability to translate insights into social content strategies.

Responsibilities

• Develop audience personas and content plans aligned with brand strategy.
• Lead social execution and campaigns across platforms.
• Identify creator partnerships and maintain social-first creative briefs.
• Monitor trends and provide POVs to clients and internal teams.
• Build and refine social strategies with strategy and creative teams.

Skills

Audience development

Trend spotting

Social media strategy

Content planning

Client communication

Job description

We Are Social in Miami seeks a Manager, Culture Comms who thrives on social conversation and rapid iteration. You will own audience-centric social execution, spot cultural trends, and guide brands with social-first thinking across key platforms.

In this energetic role, you’ll collaborate with creative and strategy teams, build content calendars, evaluate performance, and push innovative ideas that resonate with Gen Z and diverse communities worldwide.