CTE Education Product Marketing Leader

Cengage Group; Phoenix (AZ); On-site; USD 67,000 - 107,000; Full time

Job summary

Cengage Group, a global education technology company, is seeking a CTE Product Marketing Manager to translate market insights into clear messaging and enablement assets. You will partner with Product Management, Content Specialists, and Sales to support market-informed development and launch readiness across assigned products.

This role drives go-to-market readiness, analyzes market dynamics, shapes messaging, and maintains collateral across web and channels, ensuring a consistent pre- and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a similar field.
• Typically requires minimum of 3 years of related experience in product marketing, marketing, or similar proven experience.
• Experience developing or supporting sales enablement assets such as one-pagers and knowledge transfer documents.
• Ability to analyze market dynamics and translate insights into clear messaging.
• Strong cross-functional collaboration and ability to influence across teams.

Responsibilities

• Develop messaging and enablement assets to support GTM readiness and product launches.
• Lead analysis of market dynamics, customer needs, and competitive landscape.
• Implement collection of voice-of-customer and market research for messaging.
• Shape product roadmap inputs with market and field feedback.
• Maintain foundational product messaging across web and marketing collateral.
• Collaborate with Sales Enablement and Learning & Development on demos and one-pagers.

Job description

Cengage Group, a global education technology company, is seeking a CTE Product Marketing Manager to translate market insights into clear messaging and enablement assets. You will partner with Product Management, Content Specialists, and Sales to support market-informed development and launch readiness across assigned products.

This role drives go-to-market readiness, analyzes market dynamics, shapes messaging, and maintains collateral across web and channels, ensuring a consistent pre- and