Crypto Communications Lead - Media & Crisis Strategy

CryptoproNetwork; Northern (KY); Hybrid; USD 140,000 - 165,000; Full time

Job summary

Coinbase is seeking a Communications Generalist to plan and execute proactive and reactive communications across owned and earned channels to protect and grow its reputation in a fast-moving crypto environment.

You’ll own end-to-end communications for product launches and company announcements, manage rapid-response cycles for issues, and build relationships with media that shape how the public understands Coinbase and crypto.

Qualifications

• 7+ years of communications experience at a PR agency or in-house communications team, with at least 2 years working within the crypto or fintech ecosystem.
• Proven media relations track record, including established relationships with crypto press and demonstrated success in placing proactive stories and managing reactive cycles.
• Exceptional writing and editing skills with a portfolio of clear, concise prose that translates complex crypto and technology topics for mainstream audiences.
• Direct experience supporting executive communications programs, including spokesperson preparation, media briefings, and message development for senior leaders.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Responsibilities

• Own proactive communications plans for company launches and announcements, from messaging development through media outreach and post-launch measurement.
• Drive media relations by responding to inbound inquiries, pitching stories, staffing interviews, and managing reporter relationships across crypto and mainstream press.
• Develop content across channels, including messaging frameworks, blog posts, social copy, and web materials that align with Coinbase's brand voice and communications strategy.
• Prepare spokespeople for media appearances by crafting briefing documents with key messages, anticipated questions, and strategic guidance.
• Lead rapid-response communications for crisis and issues management, partnering with Legal, Policy, and executive leadership to deliver clear, timely narratives under pressure.

Skills

Media relations

Writing & editing

Executive comms

Crisis communications

Strategic planning

Generative AI

Job description

Coinbase is seeking a Communications Generalist to plan and execute proactive and reactive communications across owned and earned channels to protect and grow its reputation in a fast-moving crypto environment.

You’ll own end-to-end communications for product launches and company announcements, manage rapid-response cycles for issues, and build relationships with media that shape how the public understands Coinbase and crypto.