Cross-Channel Investments VP/Director

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 121,000 - 194,000; Full time

Job summary

Publicis Groupe's Digitas division seeks a VP/Director of Cross Channel Investments to lead media investment across TV, digital, social and more. You will manage channel investment teams, align with strategy and analytics, and negotiate strong partnerships to maximize campaign value.

The role emphasizes leadership, strategic thinking, and deep industry relationships, reporting to the SVP, Investments. A dynamic, client-facing environment awaits.

Qualifications

• Bachelor's degree or higher in advertising, marketing, business or related field.
• Analytical background with comfort in data and numbers.
• 5+ years managing reports in an account management team.
• Deep industry relationships with ad tech firms and partners.
• Strong negotiation and communication skills.

Responsibilities

• Lead cross-channel media planning and buying with a focus on performance.
• Oversee channel investments and partnerships with media partners.
• Guide budgeting, pricing, and value additions across channels.
• Collaborate with data/analytics on performance reporting and optimization.
• Serve as escalation point for clients and internal teams.

Skills

Media planning

Negotiation

Communication

Leadership

Education

Bachelor's degree or higher

Tools

ChatGPT

Google Gemini

DALL·E

Midjourney

Job description

Publicis Groupe's Digitas division seeks a VP/Director of Cross Channel Investments to lead media investment across TV, digital, social and more. You will manage channel investment teams, align with strategy and analytics, and negotiate strong partnerships to maximize campaign value.

The role emphasizes leadership, strategic thinking, and deep industry relationships, reporting to the SVP, Investments. A dynamic, client-facing environment awaits.