CRO & Web Growth Lead - SEO, CRO & A/B Testing

Spring Education Group; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Spring Education Group seeks a CRO & Web Product Manager to own SEO execution, CRO, technical web delivery, and directory data quality across 200+ sites.

Reporting to the Director of Web Product Marketing, this hands-on role leads SEO, experimentation, and analytics programs that translate site data into traffic and conversions. Manages Analysts and partners with Content, Paid Media, Brand, and Email Lifecycle teams.

Qualifications

• 5–7 years of experience in web product management or growth analytics.
• Experience owning A/B tests from end to end in Optimizely or similar.
• Hands-on analytics using GA4 and a BI tool (e.g., Domo).
• Experience linking IT/marketing initiatives and data to business outcomes.
• Proven SEO strategy ownership including technical, on-page, and local SEO.

Responsibilities

• Lead web projects from specs through IT coordination and deployment across 200+ sites.
• Own SEO strategy and execution across 200+ sites, including technical SEO, on-page, and local SEO.
• Own CRO and experimentation roadmap from design to analysis and rollout.
• Manage data quality for location data across main directories and platforms.
• Extract and analyze performance data from GA4, GBP, and BI tools to inform decisions.
• Lead and mentor Analysts; collaborate with Content, Paid Media, Brand, and Email Lifecycle teams.

Skills

Web product management

SEO

CRO

Analytics

Mentoring

A/B testing

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

Optimizely

GA4

Domo

Screaming Frog

SEMrush

Google Search Console

Job description

Spring Education Group seeks a CRO & Web Product Manager to own SEO execution, CRO, technical web delivery, and directory data quality across 200+ sites.

Reporting to the Director of Web Product Marketing, this hands-on role leads SEO, experimentation, and analytics programs that translate site data into traffic and conversions. Manages Analysts and partners with Content, Paid Media, Brand, and Email Lifecycle teams.