CRO Strategist

TNT Growth Corp; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

PTO

Benefits for US-based workers

Job summary

TNT Growth Corp is seeking a senior CRO strategist to lead a dedicated CRO program across lead gen and ecommerce clients. You’ll own strategy, concept, build in Ploy and Shopify, pitch to clients, run tests, and determine next steps, all while shaping scalable processes and AI-assisted workflows.

This hands-on IC role requires staying close to the data, mentoring junior CROs, and delivering measurable conversion gains while turning the existing playbook into repeatable, scalable templates for

Qualifications

• 3+ years in CRO, growth, or landing page strategy.
• Portfolio of tests designed, built and analyzed.
• Agency or multi-client experience managing 10+ accounts.
• Hands-on with landing page builders and Shopify.
• Solid experimentation knowledge: hypothesis design, sample size, significance.
• Lead gen and ecommerce funnel expertise.
• Understanding of paid traffic and ad creatives.
• Familiarity with GA4, GTM and heatmaps.
• Willing to adopt Ploy and TNT playbooks.
• Executive-ready client communication.

Responsibilities

• Define program strategy and testing roadmap per client.
• Design experiments, set sample size, monitor tests.
• Lead research and translate into high-impact concepts.
• Build pages in Ploy and Shopify; coordinate with Engineering.
• Pitch results to leadership; present business impact.
• Read results, capture learnings, launch next tests.
• Own CRO dashboard and library of wins.
• Improve CRO playbook and AI-assisted workflows.
• Mentor GMs and junior CRO hires.

Skills

CRO strategy

Agency experience

Client management

Executive communication

Tools

Ploy

Unbounce

Instapage

Webflow

Shopify

GA4

GTM

Job description

**We are open to both US and Non-US candidates for this role.

The key is CRO expertise!

About the role:**

TNT Growth is launching a dedicated CRO program across our lead gen and ecommerce clients. We need a senior strategist who still loves building: someone who can set the testing strategy for a full book of clients and then ship the pages themselves.

You’ll own the program from first hypothesis to final readout. That means strategy, concepting, building in Ploy and Shopify, pitching to clients, running tests and deciding what comes next. You’ll also help shape how conversion rate optimization scales at TNT, turning today’s process into systems, templates and AI-assisted workflows.

This is a hands‑on IC role. If you’ve moved fully into people management and stepped away from the tools, it’s probably not the right fit.

What you’ll do:

• Program strategy. Decide which clients and pages offer the biggest upside, and build a prioritized testing roadmap for each client across the full CRO book, tied to their business goal and customer economics.
• Testing. Design rigorous experiments, set sample size and decision rules, and keep an always‑on test running for every client in the program.
• Concepting. Lead research (analytics, heatmaps, session recordings, call and lead quality data, competitor pages) and turn it into high‑impact concepts with tight ad, page and offer match.
• Building. Build and iterate lead gen pages in Ploy and ecommerce pages in Shopify (product pages, collection pages, offer and bundle pages). Handle tracking needs with Engineering where required.
• Pitching. Sell ideas to GMs, leadership and client stakeholders. Present results as business impact, not just lift percentages.
• Monitoring. Read results, call tests, write up learnings, and launch the next test without waiting to be asked.
• Reporting. Own the consolidated CRO dashboard and a shared library of wins and learnings across clients.
• Systems. Improve TNT’s CRO playbook, page templates and AI test planner so the program scales without adding headcount.
• Mentoring. Coach GMs and any future junior CRO hires on testing best practices.

What you bring:

• 3+ years in CRO, growth, or landing page strategy, with a portfolio of tests you designed, built and analyzed.
• Agency or multi‑client experience. You can manage priorities across 10+ accounts.
• Strong hands‑on skills in a landing page builder (Ploy, Unbounce, Instapage, Webflow or similar) and in Shopify themes, sections and apps.
• Solid experimentation knowledge: hypothesis design, sample size, significance and when not to trust a result.
• Lead gen funnel expertise (forms, calls, qualification) and ecommerce funnel expertise (PDP, cart, checkout, AOV).
• Understanding of how paid traffic (Google Ads, Meta, TikTok) and ad creative shape page performance.
• Comfort in GA4, GTM and heatmap or session tools.
• Willingness to adopt Ploy and TNT’s playbooks as the default, while pushing to improve them.
• Executive‑ready communication with clients and leadership.

Nice to have:

• HTML, CSS and Liquid for custom Shopify work.
• Healthcare or behavioral health experience, including HIPAA‑aware page and tracking practices.
• Experience building CRO dashboards or test repositories.
• Experience using AI tools to speed up research, copy or page production.

What success looks like:

• First 30 days: Audit active landing pages, take over GM‑owned tests, and publish roadmaps for the first group of clients.
• First 60 days: Every client in the program has a live test. Dashboard and test log are live.
• First 90 days: Measurable conversion gains on priority accounts, a documented CRO playbook update, and a plan for how the program scales in Q1

Compensation:

• US‑Based Salary (Depending on location and skill set): $70k-$110k
• Non‑US‑Based Salary (Depending on location and skill set): $40k-$90k
• PTO
• Benefits (for US‑based workers)