Conversion Rate Optimization Specialist

United States 2 Avis Budget Car Rental LLC; Parsippany-Troy Hills (NJ); On-site; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) Retirement Plan with company 匹

Job summary

Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive improvements across web and mobile, reporting to the Director of Conversion & Experimentation. You will design and run A/B and multivariate tests with product, design, analytics, and engineering to boost conversion, revenue, and customer satisfaction.

You will analyze quantitative metrics and qualitative insights to translate findings into actionable recommendations and help scale a test-and-learn culture

Qualifications

• Experience in CRO, experimentation, digital analytics, or product role within an e-commerce or digital business.
• Hands-on experience running A/B tests and analyzing results.
• Strong analytical skills with the ability to interpret data and generate insights.
• Understanding of digital customer journeys and conversion funnels.
• Familiarity with experimentation and analytics tools (Optimizely, Adobe Target, GA4, Amplitude).
• Highly detail-oriented with a structured, hypothesis-driven approach.
• Strong collaboration and communication skills.

Responsibilities

• Design, execute, and analyze A/B and multivariate tests across web and mobile.
• Translate hypotheses into structured experiments with clear success metrics.
• Ensure experiments are implemented accurately and analyzed with rigor.
• Identify opportunities to improve conversion across key funnel stages (search, pricing, checkout, post-booking).
• Analyze user behavior to uncover friction points and drop-offs.
• Partner with product and design teams to develop solutions that improve performance.
• Use quantitative data and qualitative insights to inform hypotheses.
• Monitor and report on key conversion metrics (conversion rate, abandonment, revenue per visitor).
• Translate results into clear, actionable recommendations.
• Work closely with Product Managers, Analytics teams, Design & Research, and Engineering.

Skills

CRO

Experimentation

Digital Analytics

A/B Testing

Data-driven decision making

Cross-functional collaboration

Tools

Optimizely

Adobe Target

GA4

Amplitude

Job description

Driven to be the Best People. Performance. Purpose. At Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward. Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive continuous improvement in our digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, this role will focus on identifying, testing, and scaling improvements that increase conversion, revenue, and customer satisfaction. You will work closely with product managers, designers, analysts, and engineers within cross-functional pods—bringing a test-and-learn mindset to everything we do.

What You’ll Do

Experimentation & Testing

• Design, execute, and analyze A/B and multivariate tests across web and mobile
• Translate hypotheses into structured experiments with clear success metrics
• Ensure experiments are implemented accurately and analyzed with rigor

Conversion Optimization

• Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking)
• Analyze user behavior to uncover friction points and drop-offs
• Partner with product and design teams to develop solutions that improve performance

Data & Insights

• Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses
• Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor)
• Translate results into clear, actionable recommendations

Cross-Functional Collaboration

• Work closely with: Product Managers to align experiments with roadmap priorities
• Analytics teams to define metrics and validate results
• Design & Research to develop and test user-centric solutions
• Engineering to implement and scale experiments
• Contribute to a collaborative, insight-driven product development process

Experimentation Best Practices

• Follow and contribute to experimentation frameworks, standards, and governance
• Ensure proper test design, statistical validity, and documentation of results
• Maintain a repository of learnings to inform future optimization efforts

Continuous Improvement

• Stay up to date with CRO trends, tools, and best practices
• Proactively bring new ideas and approaches to improve experimentation impact
• Support building a strong test-and-learn culture across the organization

Perks You’ll Get

• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
• 401(k) Retirement Plan with company matched contributions
• Full training to learn the business and enhance professional skills
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

What We're Looking For

• Experience in a CRO, experimentation, digital analytics, or product role within an e-commerce or digital business
• Hands-on experience running A/B tests and analyzing results
• Strong analytical skills with the ability to interpret data and generate insights
• Understanding of digital customer journeys and conversion funnels
• Familiarity with experimentation and analytics tools (e.g., Optimizely, Adobe Target, GA4, Amplitude, etc.)
• Highly detail-oriented with a structured, hypothesis-driven approach
• Strong collaboration and communication skills

Preferred (Nice to Have)

• Experience working closely with product management teams in a product-led organization
• Familiarity with web and mobile development processes
• Experience in global or multi-market environments
• Certifications such as PMP, Scrum Master, or similar

The annual starting salary for this position is between $115,000 – 125,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Who We Are

Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we’re moving the future of transportation forward with our innovative, customer-focused solutions. Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards. We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate. Avis Budget Group is an Equal Opportunity Employer – Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.

This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group. Parsippany New Jersey United States of America A vehicle rental provider of choice for travelers around the world, Avis Budget Group is powered by our people, our partners, and technology. We operate some of the most recognized brands in the industry through Avis, Budget, and Zipcar, along with local brands such as Payless, France Cars, Apex, and Maggiore.