CRM & Talent Experience Program Manager

Aerotek; Hanover (MD); On-site; USD 80,000 - 119,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k)/Roth

Insurance (Basic/Supplemental Life &AD

AD&D

Short and long-term disability

Health & Dependent Care Spending

Transportation benefits

Employee Assistance Program

Tuition Assistance

PTO/Leave

Job summary

Aerotek is seeking a Program Manager - Digital Talent Engagement to design, implement, and optimize talent lifecycle marketing across email, SMS, agents, chatbots and talent communities.

The role partners with marketing, information systems and recruiting to align strategies with recruiting goals, drive engagement, and improve conversion throughout the candidate journey. A strong background in customer journey optimization and data-driven decision making is required.

Qualifications

• B.S. in Business / Marketing, Communications or related major or equivalent business experience.
• Minimum 5-10 years of experience leveraging CRM platforms and customer data to develop targeted engagement strategies.
• Ability to implement successful B2C nurturing programs.
• Excellent communication skills with a proven ability to drive projects to successful completion.
• Data-driven individual who can analyze information and use it to create compelling and creative B2C strategies.
• Strong collaboration with peers, leadership, and cross-functional teams.
• Outstanding relationship management, organizational, and project management skills.
• Demonstrated experience developing and optimizing email, SMS, chatbot, automation, or cross-channel engagement strategies.
• Marketing Cloud and Salesforce product suite experience preferred.
• Experience working in Tableau and Adobe Analytics preferred.
• Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently.
• Demonstrated ability to think analytically, solve problems, make decisions and use sound judgment.
• Comfortably navigates ambiguous requests with patience and persistence.

Responsibilities

• Analyze talent personas, segments, behaviors and journey stages to drive engagement.
• Partner with leadership on digital talent experience strategies and lifecycle priorities.
• Maintain and evolve customer journey maps across brands to identify engagement moments.
• Design cross-channel lifecycle marketing strategies using email, SMS, chatbots and communities.
• Collaborate with marketing, IT, operations and recruiting to align strategies with processes.
• Oversee Talent Community platforms and resolve service issues.
• Report on performance metrics to improve engagement and recruiting impact.

Skills

CRM platforms

data-driven engagement

B2C nurturing

project management

Education

B.S. in Business / Marketing, Communications or related major or equivalent business experience

Tools

Marketing Cloud

Salesforce

Tableau

Adobe Analytics

Job description

Aerotek is seeking a Program Manager - Digital Talent Engagement to design, implement, and optimize talent lifecycle marketing across email, SMS, agents, chatbots and talent communities.

The role partners with marketing, information systems and recruiting to align strategies with recruiting goals, drive engagement, and improve conversion throughout the candidate journey. A strong background in customer journey optimization and data-driven decision making is required.