CRM Strategy Lead — Cross-Functional & Data-Driven

Hayward Holdings, Inc.; Charlotte (NC); On-site; USD 110,000 - 150,000; Full time

Job summary

Hayward Holdings Inc. in Charlotte, NC, is seeking an experienced CRM leader to own the CRM strategy, roadmap, and partner interactions across finance, sales, operations, IT, and marketing.

You will design and implement scalable CRM solutions, manage a team of specialists, oversee training and change management, and ensure data integrity and KPI reporting to senior leadership. This role requires strong collaboration, a data-driven mindset, and hands-on experience with Salesforce platforms and

Qualifications

• 5+ years leading CRM initiatives and teams.
• Experience translating business requirements into Salesforce customizations.
• Strong data-driven decision making and KPI tracking.
• Excellent communication and stakeholder management.

Responsibilities

• Own CRM strategy and roadmap aligning with marketing and sales goals.
• Lead cross-functional teams and manage CRM project delivery.
• Design training programs and change management for CRM adoption.
• Partner with vendors and internal partners to deploy solutions.
• Monitor CRM performance metrics and drive continuous improvement.

Skills

CRM strategy

Leadership

Cross-functional collaboration

Data analysis

Salesforce

Marketing Cloud

Education

Bachelor's or Master's in Business, CS, or related field

Tools

Salesforce Sales Cloud

Marketing Cloud

Job description

Hayward Holdings Inc. in Charlotte, NC, is seeking an experienced CRM leader to own the CRM strategy, roadmap, and partner interactions across finance, sales, operations, IT, and marketing.

You will design and implement scalable CRM solutions, manage a team of specialists, oversee training and change management, and ensure data integrity and KPI reporting to senior leadership. This role requires strong collaboration, a data-driven mindset, and hands-on experience with Salesforce platforms and