CRM Product Manager: Salesforce & B2B Sales (Remote)

Scrolllaunch; Northern (KY); Hybrid; USD 96,000 - 192,000; Full time

Benefits offered by this job

Equity

Bonus

Job summary

Kraken is seeking a CRM Product Manager to define and drive the product strategy for our B2B sales tooling. You will own the Salesforce-led CRM roadmap, coordinate with Sales, Engineering, and Operations, and translate business needs into scalable, data-informed solutions across platforms.

The role emphasizes prioritization, stakeholder alignment, and writing precise requirements, with a focus on improving adoption, data quality, and sales productivity in a fast-paced environment.

Qualifications

• 4+ years as Product Manager, Owner, or similar for Sales or go-to-market tools.
• Deep Salesforce Sales Cloud knowledge as owner or admin-adjacent PM.
• Own product roadmap and prioritize across stakeholders and teams.
• Translate ambiguous requests into scoped, actionable requirements.
• Write clear product requirements, user stories, and acceptance criteria.
• Partner with Engineering, Sales leadership, and operations teams.

Responsibilities

• Own CRM tooling strategy and roadmap across Kraken's B2B sales org.
• Prioritize requests across stakeholder groups with data-informed trade-offs.
• Assess incoming CRM needs and translate into scoped work for delivery teams.
• Improve intake processes for CRM enhancements and support requests.
• Drive coherence across CRM platforms, ownership, and data across systems.
• Collaborate with sales leads to optimize lead routing, forecasting, and pipelines.
• Write requirements and specs for admins and engineers to implement.
• Partner with Engineering on CRM integrations and data quality improvements.
• Communicate trade-offs and roadmaps to leadership with clear rationale.

Skills

Salesforce Sales Cloud

Roadmap ownership

Stakeholder management

Requirements writing

CRM analytics

B2B sales understanding

Tools

Salesforce

Job description

Kraken is seeking a CRM Product Manager to define and drive the product strategy for our B2B sales tooling. You will own the Salesforce-led CRM roadmap, coordinate with Sales, Engineering, and Operations, and translate business needs into scalable, data-informed solutions across platforms.

The role emphasizes prioritization, stakeholder alignment, and writing precise requirements, with a focus on improving adoption, data quality, and sales productivity in a fast-paced environment.