CRM Marketing Specialist

IPSY; United States; Remote; USD 65,000 - 75,000; Full time

Job summary

An innovative tech start-up in the beauty industry is seeking a CRM Marketing Specialist to enhance member engagement through strategic marketing campaigns. This role offers the chance to work with cross-functional teams, utilizing data to optimize CRM efforts across email, push, and SMS channels. You will be instrumental in developing lifecycle programs that elevate the member experience and drive business objectives. If you are passionate about using direct communication channels to foster connections and drive results, this opportunity is tailored for you. Join a dynamic team and contribute to shaping the future of beauty marketing!

Benefits

Competitive salary & equity grants

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free BoxyCharm subscription

Qualifications

• 2-3 years of experience in lifecycle marketing and digital channels.
• Familiar with analytics dashboards and data-driven insights.

Responsibilities

• Develop and execute email, push, and SMS marketing strategies.
• Utilize data to monitor performance and improve campaigns.

Skills

Lifecycle Marketing

Segmentation

A/B Testing

Data Analysis

Creative Thinking

Attention to Detail

Education

Bachelor’s degree in Business or Marketing

Tools

Iterable

Braze

ExactTarget

Tableau

Looker

Job description

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription Glam Bag, full-size subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

About the Role:

IPSY is looking for a CRM Marketing Specialist to plan, execute, measure, and optimize CRM campaigns across email, push, and SMS, and future direct-to-member marketing channels. You will be focused on developing the CRM experience for our active members.

For your area of the member journey, you will be strategizing, collaborating, developing, and optimizing campaigns that perform against core business KPIs, hit business objectives, enhance the member experience, and elevate the brand. You will also be working cross-functionally with Growth, Marketing, Creative, Engineering, Product, Data, Customer Service, and Operations. This is an incredible opportunity to work at an innovative tech start-up in the beauty space, doing the most advanced marketing and content personalization in the industry.

Do you love using direct communication channels as part of an integrated, multi-channel marketing effort to get results at a fast-growing company? If so, we want to hear from you!

This role can be remote from any U.S. state where IPSY has an established business presence.

What You’ll Be Doing:

• Develop and execute email, push, and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV.
• Utilize data to monitor the performance and health of programs and identify areas for improvement; generate and test hypotheses to improve monthly performance.
• Establish rigorous A/B and multivariate testing agendas to test subject lines, content, cadence, segmentation, and timing – to constantly improve results.
• Partner with the creative team to develop artwork and copy (email copy, CTAs, subject lines) that fulfill campaign objectives and are aligned with IPSY's brand, look, and voice.
• Collaborate with our analytics team to measure the impact of each campaign, then synthesize results into actionable recommendations for your manager.
• QA all campaigns, target criteria selection, and deployment schedules.
• Report on both short-term impact and long-term customer value.

What We Are Looking For:

• Bachelor’s degree (ideally in Business, Marketing, or a quantitative or technical field).
• 2-3 years of experience developing lifecycle programs; experience with segmentation, automation strategy, and marketing using digital channels (email, push, SMS, in-app, site, etc.).
• 1-2 years of working directly in an enterprise-grade ESP (Iterable, Braze, ExactTarget, Responsys, etc.), and experience setting up targeting, building multi-step workflows, QA, hitting send and reporting.
• 1-2 years experience developing and executing A/B tests to decrease churn, utilizing email, push, and site initiatives (a creative thinker with the ability to test out-of-the-box solutions).
• Familiar with analytics dashboards (e.g. Tableau, Looker); experience with quantitative analytics and translating data into business and consumer insights.
• Fervent attention to detail: you are confident deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors.
• Experience working with cross-functional teams and proven ability to execute a vision through consensus building, negotiation, and data-driven persuasion.
• Light HTML experience.

What We Offer:

• Competitive salary & equity grants.
• 401(k) plan with company match.
• Paid Time Off.
• Work from home flexibility.
• Free BoxyCharm subscription.

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus, equity grants, and competitive benefits. Final compensation is determined by experience and skills.

Salary Range: $65,000 - $75,000 USD

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