CRM Marketing Specialist

1-800 Contacts; Draper (UT); Hybrid; USD 65,000 - 80,000; Full time

Benefits offered by this job

Free eye exams

Deep lens discounts

401(k) match

Flexible PTO

Onsite restaurant with discountedMeals

Free snacks, ice cream, and drinks

Full onsite gym

Job summary

SeekWell is seeking a Digital Marketing Associate for our CRM team to plan and execute seasonal and promotional campaigns that reach broad audiences and drive revenue and retention. You’ll translate priorities into briefs, timelines, and actionable recommendations across email, SMS, push, and storefront experiences.

You will partner with CRM leaders and analytics to optimize campaigns, test hypotheses, and personalize messaging with careful data-driven decision making.

Qualifications

• Experience planning and executing marketing campaigns, including A/B testing and results review.
• Strong analytical thinking with the ability to identify patterns in campaign performance.
• Attention to detail and ownership for campaign accuracy, documentation, and follow-through.

Responsibilities

• Campaign planning and coordination across seasonal and promotional periods.
• Partner with storefronts, merchandising, and cross-sell to align CRM outreach.
• Define audiences and timing, validate messaging and links before launch.
• Monitor performance and share actionable recommendations with analytics partners.
• Document learnings to scale successful approaches across campaigns.

Skills

Campaign planning

A/B testing

Analytics

Cross-functional collaboration

Attention to detail

Ownership

Communication

Tools

Braze

Customer data platform (CDP)

Job description

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

Why you want this job

As a Digital Marketing Associate on our CRM team, you’ll help plan and execute seasonal andpromotional campaigns that reach a broad customer audience and make a meaningfulcontribution to revenue and retention. You’ll combine thoughtful campaign planning with carefulexecution, using historical performance and new tests to improve how we engage customersacross email, SMS, push, and storefront experiences.Working closely with CRM leaders and partners across the business, you’ll translate marketingpriorities into clear briefs, coordinated timelines, and actionable recommendations. This role is agreat fit for someone who is curious about what drives customer behavior, enjoys bringing teamstogether, and takes pride in getting the details right.

What you’ll do

• Campaign planning and coordination — Maintain the seasonal and promotional campaigncalendar, develop campaign briefs, and coordinate deliverables, reviews, and approvals withdesign, marketing operations, analytics, and product owners. Keep partners aligned on objectives,dependencies, and deadlines.
• Business partnership — Partner with teams across storefronts, merchandising, insurance, andcross-sell to incorporate relevant priorities into CRM outreach and create a cohesive customerexperience. You'll also work closely with our integrated brand campaign manager during 3 peaksessions annually.
• Historical performance and testing — Review past campaigns to identify trends, unansweredquestions, and opportunities to improve performance. Propose and coordinate A/B tests with clearhypotheses and success measures, partnering with analytics to interpret results and recommendnext steps.
• Learning and personalization — Document and share findings so the CRM team can scalesuccessful approaches, inform ongoing campaigns, and apply learnings to more personalizedmessaging, audience targeting, timing, and channel decisions.Audience and execution quality — Use customer data and available platform tools to help definecampaign audiences. Partner with marketing operations to validate targeting, messaging, offers,links, and send timing before launch.
• Holiday scheduling — Coordinate changes to scheduled CRM outreach around holidays andpromotional events. Align with campaign owners and marketing operations on timing, customercontact frequency, and potential conflicts, and keep calendars and documentation current.
• Reporting and documentation — Monitor campaign performance with analytics partners,communicate results with clear recommendations, and maintain organized briefs, test records,decisions, and process documentation.

• 1+ years of experience in digital marketing, CRM, or a related field, preferably inecommerce or a direct-to-consumer business.
• Experience planning and executing marketing campaigns, including A/B testing, reviewingresults, and making clear recommendations based on what you learn.
• Strong analytical thinking and curiosity, with the ability to identify patterns in campaignperformance and work with analytics partners to evaluate results.
• Exceptional attention to detail and a strong sense of ownership for campaign accuracy,documentation, and follow-through.
• Experience collaborating across teams, building productive relationships, and keepingstakeholders aligned as priorities and timelines shift.
• Strong organizational and project coordination skills, with the ability to manage multiplecampaigns and deadlines.
• Clear written and verbal communication, including the ability to write useful briefs andexplain findings and next steps.
• Familiarity with customer segmentation, marketing automation tools such as Braze, andcustomer data platforms; willingness to learn new tools and processes.
• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• 401(k) match
• Flexible PTO
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.