CRM Specialist

Work with Adiona; Coppell (TX); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Employee discounts on products

Paid time off

Job summary

The Container Store is seeking a CRM Specialist who blends marketing, analysis, and build skills to enhance customer engagement across email, SMS, and loyalty programs. You will own audience strategy, create and QA campaigns, and partner with data teams to drive KPI improvements.

Based in the Dallas–Fort Worth area on a hybrid schedule, you will contribute to planning and CRM activations, while staying current on privacy and industry best practices in omni-channel communications.

Qualifications

• Bachelor's degree in business, marketing or a related field is required.
• 2-4 years of experience in CRM, email marketing, or lifecycle marketing, ideally in retail or eCommerce.
• Strong understanding of audience segmentation, testing, and performance analytics.
• Proficiency in HTML/CSS for email coding; testing tools like Litmus or Email on Acid are a plus.

Responsibilities

• Serve as the subject matter expert for audience strategy and segmentation, developing targeted approaches to engage customers.
• Build, test, and deploy email and SMS campaigns, including coding and QA of HTML, CSS, and MJML templates.
• Collaborate with marketing, creative, and analytics teams to execute campaigns aligned with brand initiatives and calendars.
• Own day-to-day operational execution of CRM activations supporting online and in-store goals.
• Evaluate and manage CRM tools and automation workflows with accurate integrations to analytics.

Skills

Audience segmentation

Email marketing

Lifecycle marketing

Analytics

A/B testing

Cross-functional collaboration

Detail-oriented

Education

Bachelor's degree in business, marketing or related field

Tools

Salesforce Marketing Cloud

Klaviyo

Oracle Responsys

Litmus

Email on Acid

MJML

HTML/CSS

Job description

Overview

We’re looking for a CRM Specialist who is equal parts marketer, analyst, and builder - someone who’s passionate about customer engagement and excited to make a measurable impact across email, SMS, and loyalty programs.You’ll support our Senior Manager, Loyalty & CRM in driving owned-channel strategy for The Container Store, helping to bring our brand to life across every touchpoint. The ideal candidate is data-driven, detail-oriented, and enjoys pairing the right audiences with the right messages to optimize both marketing goals and business outcomes.

This is a great opportunity for someone who loves analytics, thrives in a fast-paced retail environment, and wants to grow their expertise in omni-channel CRM marketing. This individual should understand cross-channel communication planning across email, push notification and SMS for omni-channel journey planning. This is a full-time, salaried, exempt position.Position Reports ToSr. Manager, Loyalty & CRM

What We Stand For

Established in 1978, The Container Store has grown to be the leading specialty retailer of storage and organization products in the United States and the only national retailer solely devoted to the category. We provide creative, multifunctional, customizable storage and organization solutions that help our customers save time, save space and improve the quality of their lives. We foster a culture built around our Foundation Principles, which define how we approach our relationships with our employees, vendors, customers and communities and influence every aspect of our business.

Principal Duties And Responsibilities

• Serve as the subject matter expert for audience strategy and segmentation, developing and implementing targeted approaches to reach and engage customers effectively.

• Build, test, and deploy email and SMS campaigns - including coding and QA of HTML, CSS, and MJML templates to ensure flawless rendering and brand consistency.

• Collaborate with marketing, creative, and analytics teams to execute campaigns aligned with brand initiatives, product launches, and promotional calendars.

• Contribute to marketing planning and own the day-to-day operational execution of CRM activations supporting online and in-store goals.

• Evaluate and manage CRM tools and automation workflows, ensuring accurate integrations with analytics and reporting systems.

• Analyze performance metrics and A/B test results to inform audience strategy, optimize creative, and improve conversion.

• Consult on reporting dashboards and partner with data teams to evolve KPIs and deliver actionable insights.

• Use analytics and industry knowledge to uncover new opportunities for customer growth and engagement.

• Stay informed on CRM best practices, data privacy, and emerging industry trends across email, SMS, and push.

Experience And Skills Required

• Bachelor's degree in business, marketing or a related field

• 2-4 years of experience in CRM, email marketing, or lifecycle marketing, ideally in a retail or eCommerce environment.

• Strong understanding of audience segmentation, testing, and performance analytics.

• Strong preference for proficiency in HTML/CSS for email coding; experience with testing tools like Litmus or Email on Acid a plus.

• Experience with CRM or ESP platforms such as Salesforce Marketing Cloud, Klaviyo, or Oracle Responsys.

• Excellent organizational skills and attention to detail; thrives on flawless execution.

• Curious, adaptable, and eager to learn from a collaborative team of marketing and data professionals. Experience with CRM testing methodologies, versioning and personalization

• Strong communicator of ideas, proposals and results to leaders and stakeholders

• Flexible, with a positive attitude and passion for knowledge

• Retail experience is a plus

• Proficient in MS Excel, Word, and PowerPoint

• Based in Dallas/Ft. Worth area on a hybrid schedule – 3 days in office/2 days remote
• Is committed to working scheduled hours and has the flexibility to work additional hours based on changing business needs

We believe in taking care of our team. That's why we offer a comprehensive benefits package that goes beyond just health insurance (though we've got that covered too!). Here at The Container Store, we're passionate about helping you contain your health, grow your career, and find balance in your life.Here's a Peek At What You Can Expect

• Competitive health, dental, and vision plans to keep you and your loved ones well.

• 401(k) retirement savings plan with optional investment guidance and assistance offered through Fidelity.

• Unique "1equals3" website for easy access to your benefits information and company updates.

• We've got your back! Competitive sick pay and PTO plan to ensure you can take time off to recharge and come back feeling your best.

For Our Full-time Associates, We Offer Even More

• Peace-of-mind benefits: Basic life insurance, disability insurance options, accident insurance, critical illness insurance, hospital indemnity insurance and flexible spending accounts (FSAs).

• Family-focused support: Considerate parental leave policies, adoption and surrogacy assistance, and fertility & maternity support program.

• Work-life balance boosters: Paid holidays, gym membership discounts, and a qualified transportation benefits program to save on commutes.

• Discounts galore: Enjoy a hefty discount on our amazing products, including merchandise, custom spaces, and services, gift cards, and pet insurance (because fur-babies matter!).

• Recognition you deserve: We honor our employees with service awards and retirement gifts, celebrate those who exemplify our core principles, and recognize exceptional daily contributions.

• Thriving with diversity: Participate in our Employee Resource and Affinity Groups and help guide how we give back to the community, while having a space to connect, support one another, and celebrate cultural heritages.

But that's not all! We offer a fun and collaborative work environment where you can learn, grow, and make a real difference.

Company will not pay costs associated with immigration sponsorship.

The Container Store promotes a smoke-free, drug-free environment.

We are proud to be anEqual Opportunity Employerand comply with theAmericans with Disabilities Act

Office Physical Requirements

State Specific Notices