CRM Manager - Subscriptions (Remote)

Careers at Tide; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Salary

Paid leave

Volunteer days

Parental leave

L&D budget

Health + dental

Mental wellbeing

Multisport

Food vouchers

Office snacks

WFO equipment

Flexible hours

Sabbatical

Job summary

Tide is seeking a CRM Manager – Subscriptions to lead CRM strategies for our subscription products, driving retention and customer lifetime value. You will mentor a Senior CRM Executive, craft targeted communications, and collaborate with Marketing, Sales, and Product to align initiatives with company goals.

You’ll leverage Salesforce, Looker, Segment and Jira, applying analytics and predictive modelling to reduce churn.

Qualifications

• 3+ years of CRM experience, ideally within subscription-based businesses.
• Experience with subscription billing systems and customer databases.
• Strong background in CRM analytics, segmentation, and predictive modelling.
• Deep knowledge of CRM and marketing automation technologies.
• Strong project management and strategic thinking skills.
• Excellent spoken and written English.
• Strong stakeholder management and communication skills.
• Experience with tools such as Salesforce, GSuite, Looker and Jira.
• A proactive problem-solver who thrives in dynamic environments.

Responsibilities

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.
• Provide strategic guidance to senior CRM team members on best practices and emerging trends.
• Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment.
• Use advanced data analytics to refine segmentation and personalize member communications.
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value.
• Apply predictive modelling and behavioural analytics to proactively reduce churn.
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals.
• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue.
• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy.

Skills

CRM experience

Subscription billing

Data analytics

Marketing automation

Salesforce

Looker

Jira

Project management

Stakeholder management

English proficiency

Tools

Salesforce Marketing Cloud

Segment

Looker

Jira

Job description

Tide is seeking a CRM Manager – Subscriptions to lead CRM strategies for our subscription products, driving retention and customer lifetime value. You will mentor a Senior CRM Executive, craft targeted communications, and collaborate with Marketing, Sales, and Product to align initiatives with company goals.

You’ll leverage Salesforce, Looker, Segment and Jira, applying analytics and predictive modelling to reduce churn.