CRM & Lifecycle Marketing Specialist

Aramark; Phoenix (AZ); On-site; USD 65,000 - 90,000; Full time

Job summary

Aramark Destinations in Phoenix, AZ is seeking a CRM & Lifecycle Marketing Coordinator to own day-to-day CRM operations, including ESP setup, audience segmentation, QA, deployment, and reporting across our portfolio of destination-driven hospitality brands.

Working with the Senior Marketing Manager, you will translate CRM strategies into high-performing customer experiences, develop automated communications, and optimize campaigns using Adobe tools while maintaining data quality and timely guest

Qualifications

• Bachelor's degree in marketing or related field.
• 2–4+ years of experience in CRM, lifecycle marketing, email marketing, marketing automation, digital marketing, or a related field.
• Hands-on experience building and deploying campaigns using an ESP, marketing automation platform, or customer journey platform.
• Strong understanding of email marketing fundamentals, audience segmentation, personalization, testing, QA, and campaign measurement.
• Basic working knowledge of HTML and CSS for email development and troubleshooting.

Responsibilities

• Serve as the day-to-day owner of CRM and ESP operations across the Aramark Destinations portfolio, managing multiple campaigns, properties, stakeholders, and deadlines while maintaining established CRM standards.
• Manage end-to-end campaign execution including campaign intake, build, QA, approvals, scheduling deployment, reporting and ongoing platform maintenance.
• Maintain campaign calendars, production workflows, templates, and platform organization while identifying opportunities for improved efficiency, quality and speed to market.
• Support Adobe Journey Optimizer development and execution in some capacity partnering with Senior Marketing Manager.
• Build, test, schedule, and deploy email, SMS, and other CRM campaigns using approved creative, messaging, audience, and campaign strategies.
• Manage campaign setup including personalization, links, tracking parameters, audience criteria, suppression rules, and scheduling.
• Maintain and organize campaign templates, reusable modules, creative assets, and other CRM resources.
• Build, validate, and manage campaign audiences and customer segments based on customer attributes, booking history, engagement, geography, behavior, and lifecycle stage.
• Partner with the Senior Marketing Manager to support the development and execution of CRM and lifecycle marketing strategies.
• Contribute ideas and recommendations based on campaign performance, customer behavior, property needs, industry trends, and emerging CRM capabilities.
• Participate in campaign planning, audience strategy, lifecycle development, testing, and channel optimization.
• Proactively identify opportunities for new automated communications, segmentation, personalization, testing, and improvements across the customer journey.
• Own recurring campaign performance reporting across email and other CRM channels and monitor key performance indicators including delivery, engagement, click-through rate, conversion, revenue, unsubscribe rates, and audience health.
• Analyze campaign results to identify trends, anomalies, opportunities, and actionable recommendations.
• Leverage Adobe Customer Journey Analytics (CJA), Adobe Journey Optimizer, and other analytics and CRM platforms to evaluate campaign and customer performance.
• Serve as a day-to-day CRM partner to property and portfolio marketing teams, helping translate business priorities and campaign objectives into effective customer communications. (add about partner/collab with graphic designer)
• Partner across marketing, marketing technology, revenue management and operational teams to support campaign execution and guest engagement initiatives.
• Support onboarding new properties, brands, campaigns, and audiences into the CRM ecosystem.

Skills

CRM & Lifecycle Marketing

Email Marketing

Campaign Execution

Audience Segmentation

Data Analysis

HTML/CSS for Email

Education

Bachelor's degree in marketing or related field

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Salesforce Marketing Cloud

Revinate

Adobe Analytics

Job description

Aramark Destinations in Phoenix, AZ is seeking a CRM & Lifecycle Marketing Coordinator to own day-to-day CRM operations, including ESP setup, audience segmentation, QA, deployment, and reporting across our portfolio of destination-driven hospitality brands.

Working with the Senior Marketing Manager, you will translate CRM strategies into high-performing customer experiences, develop automated communications, and optimize campaigns using Adobe tools while maintaining data quality and timely guest