CRM & Lifecycle Marketing Architect

Socket.dev; Irvine (CA); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

Performance-based bonus

Medical, dental, vision, life, and 401

401(k) with company match

Paid time off

Job summary

Wedgewood Weddings & Events is seeking a strategic CRM & Lifestyle Manager to lead and optimize our CRM and lead nurture ecosystem across a fast-growing hospitality business. You will manage Salesforce/Salesforce Marketing Cloud, build nurture sequences, and partner with marketing, sales, and analytics to improve lead quality and customer experience.

You will own lifecycle strategies, lead scoring, and funnel optimization, while collaborating with web development and analytics teams on

Qualifications

• 3+ years of hands-on CRM management experience.
• Experience with Salesforce and Salesforce Marketing Cloud.
• Proven success building and managing lead nurture sequences, marketing automation workflows, lifecycle campaigns, and customer journey strategies across multiple touchpoints.
• Experience supporting businesses with long sales cycles and high-consideration purchases.
• Experience supporting website migrations and CRM integrations.
• Strong understanding of lead management, segmentation, automation logic, and reporting.
• Strong analytical, organizational, and project management skills.
• Ability to balance strategy with execution in a fast-moving environment.

Responsibilities

• CRM & Marketing Automation: Manage and optimize Salesforce and Salesforce Marketing Cloud; build lead nurture campaigns and lifecycle workflows; create audience segmentation strategies; monitor CRM health and data integrity; manage data accuracy across systems.
• Lead Nurture & Lifecycle Strategy: Develop nurture sequences for long sales cycles; optimize lead scoring and stages; improve lead handoff and funnel efficiency; personalize and automate to boost engagement.
• Website & Systems Integration: Support website migrations and CRM integrations; coordinate with web dev and analytics on forms, tracking, QA, and data flow; troubleshoot CRM issues.
• Reporting & Optimization: Analyze campaign/funnel performance; build dashboards for leadership; continuously test and optimize strategies and messaging.

Skills

CRM management

Salesforce

Salesforce Marketing Cloud

Lead nurture

Automation workflows

Audience segmentation

Analytics

Project management

Tools

Salesforce Marketing Cloud

Salesforce CRM

Job description

Wedgewood Weddings & Events is seeking a strategic CRM & Lifestyle Manager to lead and optimize our CRM and lead nurture ecosystem across a fast-growing hospitality business. You will manage Salesforce/Salesforce Marketing Cloud, build nurture sequences, and partner with marketing, sales, and analytics to improve lead quality and customer experience.

You will own lifecycle strategies, lead scoring, and funnel optimization, while collaborating with web development and analytics teams on