CRM Growth & Retention Specialist

Delivery Hero; Kentucky; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Private Medical & Life Insurance

Online mental health platform

Online training platform access

In-house gym

Pension Plan

efood pro Subscription

Childcare allowance

Job summary

efood is part of the Delivery Hero Group and is looking for a Performance Marketing Specialist – CRM to drive growth through data-driven marketing across email, push, SMS, in-app messages, and in-product visibility.

You will own the full CRM campaign cycle, optimize channel mix, and run A/B tests to improve retention and incremental growth across 2.5M+ active users in a high-frequency environment.

Qualifications

• Ability to interpret campaign results as business outcomes (revenue, retention, LTV).
• Experience managing voucher/incentive spend with a performance mindset.
• Experience with multi-channel retention and growth strategies.

Responsibilities

• Own the full CRM campaign cycle: strategy, execution, reporting, evaluation, retest.
• Decide the right mix of channels per user segment and budget allocation.
• Test incrementality of vouchers vs. communications to optimize spend.
• Address onboarding, activation, retention, reactivation, and win-back across channels.
• Define, track and report retention and KPIs; translate results into business actions.
• Lead voucher/incentive budgeting and performance evaluation.
• Plan and document A/B tests within CRM; contribute to shared performance rituals.
• Collaborate with BI to refine segmentation and targeting.

Skills

Campaign analysis

A/B testing

Budget management

Segmentation

CRM tooling

Excel (advanced)

Education

Bachelor's or MSc in CS/Math/Engineering/Marketing/Business

Tools

Braze

Hubspot

Job description

efood is part of the Delivery Hero Group and is looking for a Performance Marketing Specialist – CRM to drive growth through data-driven marketing across email, push, SMS, in-app messages, and in-product visibility.

You will own the full CRM campaign cycle, optimize channel mix, and run A/B tests to improve retention and incremental growth across 2.5M+ active users in a high-frequency environment.