CRM and Email Marketing Manager

LocumTenens.com; Alpharetta (GA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Life and AD&D

Disability insurance

Employee Assistance Program

Health advocate

Transitions program

Health insurance options

Parental leave

401k matching

Paid time off

Tuition reimbursement

On-site daycare

Wellness center

Job summary

LocumTenens.com, based in Alpharetta, GA, is seeking an email marketing manager to design and manage CRM-driven email campaigns and marketing automation programs. You will lead a team of associates to create campaigns, landing pages, and nurture programs.

The role focuses on customer journeys in Marketing Cloud, data-driven optimization, and reporting to senior management. A Bachelor’s degree in marketing and 7+ years of experience in email, CRM, and online marketing are preferred.

Qualifications

• Bachelor's degree in marketing or related field.
• 7+ years of relevant experience in email, CRM, and online marketing, development, and management.
• Prior experience leading a team preferred

Responsibilities

• Designs, recommends, and manages short and long-term online lead generating and customer retention strategies.
• Directs, manages, and executes email marketing campaigns based on database attributes and user profiles.
• Tailors email content and offers to individual customers; use CRM tools to create more personalized and effective direct marketing campaigns.
• Creates customer journeys in Marketing Cloud, incorporating email campaigns.
• Manages the email marketing programs and owns online customer data, working closely with the CRM team to ensures customer data is captured and utilized to drive sales.
• Consolidates metrics and provides ongoing reporting and analytics to senior level management, providing guidance for program optimization.
• Oversees the creation, A/B testing, and performance analysis of email campaigns; performs campaign measurement and analysis.
• Performs customer profile development and segmentation analysis

Skills

Marketing automation

Salesforce

Marketing Cloud

HTML

Analytics

CRM software

Email marketing

Team leadership

Communication skills

Strategic thinking

Education

Bachelor's degree in marketing or related field

Tools

Marketing Cloud

Salesforce

Excel

Job description

Overview

LocumTenens.com has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, "to substitute for." When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at LocumTenens.com plays a role in getting patients seen, no matter what they studied in school or what their role is here. Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities. There's nothing ordinary about a typical day here, take a look for yourself: https://www.youtube.com/watch?v=sY9195GCJzQ.

We are a Jackson Healthcare company and we are now the third largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.

A CRM (customer relationship management) email marketing manager uses CRM tools to create and manage email marketing campaigns. This role develops, manages, and optimizes email and marketing automation programs and strategies. This role leads and manages a team of associates who create email campaigns, landing pages, and nurture programs

ESSENTIAL FUNCTIONS AND BASIC DUTIES

Email and Marketing Automation and Strategy - 60%

• Designs, recommends, and manages short and long-term online lead generating and customer retention strategies
• Directs, manages, and executes email marketing campaigns based on database attributes and user profiles
• Tailors email content and offers to individual customers; use CRM tools to create more personalized and effective direct marketing campaigns.
• Creates customer journeys in Marketing Cloud, incorporating email campaigns
• Manages the email marketing programs and owns online customer data, working closely with the CRM team to ensures customer data is captured and utilized to drive sales
• Consolidates metrics and provides ongoing reporting and analytics to senior level management, providing guidance for program optimization
• Oversees the creation, A/B testing, and performance analysis of email campaigns; performs campaign measurement and analysis
• Performs customer profile development and segmentation analysis

Team Management - 40%

• Manages daily operations of direct reports; reviews and monitors the delegation of workload
• Directs team processes and procedures; ensures work is completed in accordance with Company standards
• Trains, develops, and motivates associates to achieve desired goals
• Interviews and selects candidates for hire; implements associate engagement strategies
• Conducts 30, 60, and 90 day and annual performance evaluations; coaches associates to maximum performance
• Creates and delivers associate corrective actions and performance improvement plans as needed
• Keeps senior management informed of accomplishments and/or opportunity for improvement

SECONDARY FUNCTIONS (IF APPLICABLE)

• Attends planning meetings with division directors and VPs
• May work on special projects or other duties as assigned

SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY

• Manages a team of 3 exempt and non-exempt direct reports
• May communicate with external clients, clinicians, vendors, and service providers

QUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONS

• Bachelor's degree in marketing or related field
• 7+ years of relevant experience in email, CRM, and online marketing, development, and management
• Prior experience leading a team preferred

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to adhere to and exhibit the Company Values at all times
• Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams
• Working knowledge of marketing automation cloud software, Marketing Cloud a plus
• Working knowledge of Salesforce or related CRM software
• HTML skills and analytics software skills a plus
• In-depth understanding of email marketing best practices
• Understanding of opt-in/opt out and SPAM issues and requirements
• Strong understanding of current online marketing concepts, strategy, and best practices
• Strong understanding of analytics that is grounded in knowledge of sales and marketing processes
• Strong communication skills - both oral and written
• Ability to build relationships at all levels - internally and externally
• Strong customer service mindset
• Strong organizational and time management skills
• Ability to work independently and collaboratively
• Solid critical thinking and creative problem-solving skills
• Strong analytical skills and attention to detail
• Ability to train, mentor, and motivate others

KEY COMPETENCIES REQUIRED

• 1. Business Insight
• 2. Customer Focus
• 3. Tech Savvy
• 4. Decision Quality
• 5. Cultivates Innovation
• 6. Resourcefulness
• 7. Optimizes Work Processes
• 8. Drives Results
• 9. Collaborates
• 10. Demonstrates Self-Awareness
• 11. Nimble Learning

PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS

• Typical office environment - sedentary with typing, writing, reading requirements
• o May be able to sit or stand
• Speaking, reading, writing, ability to use a telephone and computer
• Ability to exert up to 10 lbs. of force occasionally
• Ability to interpret various instructions
• Ability to deal with a variety of variables under only limited standardization

What is in it for you

• Company-paid benets (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).
• Healthcare benet options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).
• Paid parental leave.
• Company sponsored 401k plan with company matching.
• PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.
• Tuition reimbursement for continuing education.
• An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.

Disclosures

Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.

As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.