CRM-Driven Sales & Marketing Director

Bratney; Des Moines (IA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Background check

Drug screening

Job summary

Bratney is seeking a Director of Sales & Marketing to lead our sales territory managers, equipment product sales managers, and marketing partners. You will drive annual sales targets, marketing strategy, and CRM optimization to generate leads and close opportunities.

You will build a culture of accountability and collaboration while traveling up to 30% to cover key markets and customers in our B2B industrial sectors.

Qualifications

• 5+ years selling long-lead-time capital equipment in B2B.
• Experience leading 10+ person teams and coaching for performance.
• Proven ability to design sales territories and GTM strategy.
• Strong CRM experience and data-driven decision making.

Responsibilities

• Set annual sales targets by territory, industry, and product line.
• Lead a 15+ person sales and marketing team with a focus on training and growth.
• Design sales territories that ensure strong market coverage.
• Drive full adoption of CRM (HubSpot/Salesforce) with clean data and dashboards.
• Own Bratney's brand and marketing strategy for equipment, projects, and after-sales service.
• Build and execute integrated sales and marketing plans to grow revenue and pipeline while protecting profitability.
• Keep sales and marketing activity aligned with company policy and process.
• Align cross-functional teams around shared priorities, clear communication, and budget usage.

Skills

CRM skills

Sales leadership

Long-leadtime sales

Product management

Contract negotiation

Marketing strategy

Cross-functional leadership

Travel up to 30%

Excel & Outlook

Education

Bachelor's degree or MBA

Tools

HubSpot

Salesforce

Job description

Bratney is seeking a Director of Sales & Marketing to lead our sales territory managers, equipment product sales managers, and marketing partners. You will drive annual sales targets, marketing strategy, and CRM optimization to generate leads and close opportunities.

You will build a culture of accountability and collaboration while traveling up to 30% to cover key markets and customers in our B2B industrial sectors.