CRM Director — Enrollment Tech & Strategy (Remote)

UT Tyler; San Antonio (TX); Hybrid; USD 104,000 - 127,000; Full time

Job summary

The University of Texas at San Antonio is seeking a Director to provide strategic leadership for the student engagement CRM ecosystem, including Salesforce Service Cloud and Marketing Cloud. You will own the CRM roadmap, supervise the CRM team, and drive adoption across enrollment and IT stakeholders.

This role requires a Bachelor's degree and at least seven years of related experience, with preferred Master's degree and Salesforce/Banner experience.

Qualifications

• Bachelor's Degree in a related field.
• Seven (7) years of related work experience.
• This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure.

Responsibilities

• Leads and supervises the CRM (Salesforce) team and lifecycle management.
• Develops a CRM center of excellence and governance.
• Creates and manages the strategic CRM roadmap aligned to enrollment goals.
• Collaborates across IT and enrollment teams to deliver solutions.
• Ensures data security and privacy compliance.

Skills

CRM leadership

Salesforce administration

Stakeholder management

Team coaching

Strategic planning

Vendor management

Education

Bachelor's Degree in related field

Master's degree (preferred)

Tools

Salesforce

Ellucian Banner

Data integration

SQL basics

Marketing Cloud

Job description

The University of Texas at San Antonio is seeking a Director to provide strategic leadership for the student engagement CRM ecosystem, including Salesforce Service Cloud and Marketing Cloud. You will own the CRM roadmap, supervise the CRM team, and drive adoption across enrollment and IT stakeholders.

This role requires a Bachelor's degree and at least seven years of related experience, with preferred Master's degree and Salesforce/Banner experience.