CRM & Digital Marketing Solution Architect

Avispa Technology; New York (NY); On-site; USD 110,000 - 138,000; Full time

Benefits offered by this job

Group Medical

Dental

Vision

Life Insurance

Retirement Savings Program

PSL

Job summary

Avispa Technology is seeking a CRM & Digital Marketing Solution Architect to lead the Salesforce Marketing Cloud ecosystem in a 9-month onsite assignment in New York, NY. You will architect, deploy, and optimize SFMC journeys, data models, and integrations to drive personalized customer experiences.

Lead cross-functional collaboration with CRM, Product, Data, and Marketing teams, ensuring reliable platform operations, scalable data models, and compliant integrations while mentoring analysts

Qualifications

• 5+ years as a Solution Architect or senior CRM professional with deep SFMC experience.
• Bachelor's degree or equivalent professional experience.
• Expert with SFMC components: Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions.
• Strong SQL/AMPScript and SSJS; experience with API integrations and CDPs.

Responsibilities

• Architect, build, deploy SFMC solutions including journeys and automations.
• Own operational health of SFMC campaigns and data flows; troubleshoot proactively.
• Translate business needs into scalable SFMC solutions with cross-functional teams.
• Design scalable data models, segmentation, and API connections to external systems.
• Establish standards, QA, docs, and roadmap for CRM technology stack.

Skills

Salesforce Marketing Cloud (SFMC)

Journey Builder

Automation Studio

Email Studio

Contact Builder

Data Extensions

AMPScript

SQL

SSJS

APIs / Integrations

Education

Bachelor's degree in Computer Science, IS, Marketing Tech or related field

Tools

Braze

Hightouch

mParticle

Tealium

Job description

CRM & Digital Marketing Solution Architect PMOUNTJP00001238

• Hourly pay: $90/hr
• Worksite: Leading digital streaming network (New York, NY 10036 - Onsite)
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
• 40 hours/week, 9 Month Assignment

A leading digital streaming network seeks a CRM & Digital Marketing Solution Architect to lead the architecture, development, and optimization of a Salesforce Marketing Cloud (SFMC) ecosystem.

CRM & Digital Marketing Solution Architect Responsibilities:

• Architect, build, deploy, and maintain Salesforce Marketing Cloud solutions, including Journey Builder, Automation Studio, Contact Builder, Email Studio, Data Extensions, triggered journeys, personalized customer experiences, and marketing automations using AMPScript, SQL, and SSJS.
• Own the operational health of SFMC campaigns by monitoring automations, data flows, triggers, integrations, and campaign performance while proactively troubleshooting issues and ensuring reliable day-to-day platform operations.
• Translate business requirements into scalable technical solutions by partnering with CRM, Product, Retention, Data, Engineering, Creative, and Marketing teams while managing multiple concurrent initiatives, priorities, timelines, and stakeholder expectations.
• Design and maintain scalable customer data models, audience segmentation strategies, API integrations, and connections between SFMC and external platforms, including Customer Data Platforms (CDPs), mobile push providers, data warehouses, and related marketing technologies.
• Establish technical standards, QA processes, documentation, and development best practices; evaluate new platform capabilities, contribute to CRM roadmap planning, provide technical guidance to marketers and analysts, and support ongoing platform optimization.

CRM & Digital Marketing Solution Architect Qualifications:

• 5+ years of experience as a Solution Architect or senior technical CRM professional with deep, hands-on Salesforce Marketing Cloud (SFMC).
• Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field, or equivalent professional experience.
• Expert-level proficiency with Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.
• Strong hands-on experience with AMPScript, SQL, and working knowledge of Server-Side JavaScript (SSJS).
• Experience integrating SFMC with APIs, Customer Data Platforms (CDPs), mobile push platforms, data warehouses and external marketing systems.
• Strong understanding of data modeling, audience segmentation, CRM architecture, customer lifecycle marketing and marketing automation.
• Excellent communication and stakeholder management skills with the ability to translate complex technical concepts for business audiences.
• Salesforce Marketing Cloud Developer or Marketing Cloud Consultant certification is preferred.
• Experience with Braze, Hightouch, mParticle, Tealium, email compliance regulations (CAN-SPAM, GDPR, CASL, CCPA), streaming, subscription, eCommerce or D2C businesses is preferred.

Shift:

• Monday to Friday, 9:00 am to 6:00 pm.