Specialist, Campaigns Mktg

Tractor Supply; Brentwood (TN); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Life and disability insurance

Tuition reimbursement

Parental leave

Job summary

Tractor Supply is seeking a Customer Marketing Project Manager to drive email, SMS/Push, and direct mail campaigns from planning through execution. You will coordinate with Merchandising, Ecommerce, Digital Marketing, Loyalty Marketing, and Creative teams to align roadmaps and drive year-long plans.

The role emphasizes project management, cross-functional coordination, and data-driven reporting to leadership.

Qualifications

• 2+ years of retail marketing project management experience.
• Email experience is a plus but not required.

Responsibilities

• Manages campaign details with vendors to ensure flawless execution of email, SMS/Push, or direct mail campaigns.
• Owns CRM tasks such as campaign briefs, creative updates, promo code setup, invoicing, and store communications.
• Creates weekly leadership reports for marketing teams.
• Manages timelines and task lists to meet deadlines.
• Maintains up-to-date campaign calendar reflecting real-time updates.
• Leads weekly meetings with internal stakeholders and vendors.
• Keeps roadmap documentation updated for Customer Marketing and Analytics teams.
• Maintains training documents and tracks process changes.

Skills

Project management

Excel

PowerPoint

Word

CRM

Marketing automation

Education

Bachelor's degree

Tools

Project Management tools

CRM systems

Email platforms

Job description

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This position supports the Customer Marketing team with responsibilities that include overseeing targeted/personalized emails, SMS and Push Notifications, direct mail for Tractor Supply Customers from planning phases to execution. This position will partner with multiple departments including Merchandising, Ecommerce, Digital Marketing, National Marketing, Loyalty Marketing, Market Research and Creative to execute Marketing plans. This position will include program management within the Customer Marketing and Analytics groups to drive the yearly roadmaps.

Essential Duties and Responsibilities (Min 5%)

• Manages campaign details both internally and externally with vendor partners to ensure flawless execution of email, SMS/Push, or direct mail campaigns.
• Owns key CRM tasks, such as, campaign brief creation, creative updates, coupon and online promo code set-up, invoice processing, and store communications for a variety of marketing projects on an ongoing basis.
• Responsible for creating weekly reports that are communicated out to leadership and marketing teams
• Manage timelines and task lists to ensure all project deadlines are being met.
• Maintains campaign calendar across programs and ensure they are up-to-date to reflect real-time updates
• Lead a series of weekly meetings with internal stakeholders and 3rd party vendors. Meeting topics can cover but are not limited to campaign development, creative planning or personalization initiatives.
• Owns roadmap documentation for the Customer Marketing and Analytics teams and responsible for ensuring the roadmap tracking sheet is updated by various team members with necessary changes and milestones to hold the teams accountable
• Track process changes for the Customer Marketing team and maintain training documents for the team

Required Qualifications

Experience : 2+ years’ retail marketing project management experience preferred. Email experience a plus but not required

Education : Bachelor’s degree from an accredited college or university. Any suitable combination of education and experience will be considered.

Preferred knowledge, skills or abilities

• Demonstrate effective project management, organization, communication and multi-tasking skills.
• Outstanding attention to detail, timelines and deadlines
• Demonstrated skills in Excel, PowerPoint, Word, Project Management tools
• Takes initiative to drive a project from start to finish, is able to work with outside teams to gather necessary information to execute a campaign

Working Conditions

• Normal office working conditions

Physical Requirements

• Standing (not walking)
• Walking
• Reaching overhead
• Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during the 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

Please visit this link for more specific information about the benefits and leave policies applicable to the position you’re applying for.

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We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits and total rewards offerings. Forfull-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.