CRM Campaign Ops Lead — Immunology

AbbVie; Mettawa (IL); On-site; USD 85,000 - 162,000; Full time

Job summary

AbbVie is seeking a Campaign Operations Project Manager for CRM to drive day-to-day management and delivery of CRM projects across consumer brands. You'll lead the franchise CRM programs with cross-functional teams and agencies, focusing on email, SMS, and direct mail campaigns to improve performance and efficiency.

The role requires 3–5 years in Database Marketing/CRM with strong project management, analytics, and communication skills, plus experience with leading marketing automation platforms

Qualifications

• Bachelor’s degree in business or marketing or equivalent experience.
• 3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience.
• Digital marketing or interactive agency experience is a plus.
• Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment.
• Excellent written, verbal, and interpersonal communication skills.

Responsibilities

• Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements, including project plans and status reports.
• Learn the business for the respective brands and therapeutic areas.
• Collaborate with multiple departments and agencies to keep projects on time and meet requirements.
• Identify optimization opportunities by reviewing campaign performance and communicate with the marketing team.
• Develop and maintain project documents, timelines, proofs, and status reports; manage risks.

Skills

CRM campaign management

Email marketing

Digital marketing

Direct Mail

1:1 marketing

Education

Bachelor’s degree in business or marketing

Tools

Salesforce Marketing Cloud

Adobe Marketo

Adobe Campaign

Unica

Microsoft Office (Word, Excel, PowerPoint, Outlook)

Job description

AbbVie is seeking a Campaign Operations Project Manager for CRM to drive day-to-day management and delivery of CRM projects across consumer brands. You'll lead the franchise CRM programs with cross-functional teams and agencies, focusing on email, SMS, and direct mail campaigns to improve performance and efficiency.

The role requires 3–5 years in Database Marketing/CRM with strong project management, analytics, and communication skills, plus experience with leading marketing automation platforms