Campaign Operations Project Manager - CRM

AbbVie; Mettawa (IL); On-site; USD 85,000 - 162,000; Full time

Job summary

AbbVie is seeking a Campaign Operations Project Manager for CRM to drive day-to-day management and delivery of CRM projects across consumer brands. You'll lead the franchise CRM programs with cross-functional teams and agencies, focusing on email, SMS, and direct mail campaigns to improve performance and efficiency.

The role requires 3–5 years in Database Marketing/CRM with strong project management, analytics, and communication skills, plus experience with leading marketing automation platforms

Qualifications

• Bachelor’s degree in business or marketing or equivalent experience.
• 3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience.
• Digital marketing or interactive agency experience is a plus.
• Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment.
• Excellent written, verbal, and interpersonal communication skills.

Responsibilities

• Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements, including project plans and status reports.
• Learn the business for the respective brands and therapeutic areas.
• Collaborate with multiple departments and agencies to keep projects on time and meet requirements.
• Identify optimization opportunities by reviewing campaign performance and communicate with the marketing team.
• Develop and maintain project documents, timelines, proofs, and status reports; manage risks.

Skills

CRM campaign management

Email marketing

Digital marketing

Direct Mail

1:1 marketing

Education

Bachelor’s degree in business or marketing

Tools

Salesforce Marketing Cloud

Adobe Marketo

Adobe Campaign

Unica

Microsoft Office (Word, Excel, PowerPoint, Outlook)

Job description

Campaign Operations Project Manager - CRM

• Full-time


• Salary Min: 84500


• Therapy Area: Immunology


• Salary Max: 162000


• Workday Global Grade: 16


• Travel: Yes, 5% of the Time


• Compensation: USD 84500 - USD 162000 - yearly

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com . Follow @abbvie onLinkedIn, Facebook ,Instagram ,X andYouTube.

The Campaign Operations Project Manager is part of the AbbVie Digital Lab team and will be responsible for playing an integral part of the Consumer CRM team to drive day-to-day management, execution, and delivery of CRM projects across AbbVie’s consumer commercial brands.

The Campaign Operations Project Manager is responsible for a key franchise group (e.g., Gastro) and leads consumer brand team marketing initiatives, supporting cross-functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns. This role will focus on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.

Responsibilities

Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs.

Learn the business for the respective therapeutic areas/brands

Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.

Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.

Develop and maintain project documents, timelines, proofing checklists and status reports.Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.

Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.

Document change requests, notify the team, and understand timeline implications.Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.

Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership

Identify any issues or concerns, the team has with cross functional and agency partners.Identify issues, identify rootcause, and recommend corrective action where necessary

Monitors campaign performance and proactively provide recommendations to drive an increase in engagement.

Participate in the planning process with brands, internal cross functional teams, and their respective agency partners. Maintain check-ins with each team to track actual campaign activity and manage resources accordingly.

Prepares well-organized, clear, and concise communications and sets clear expectations. Creates quarterly business reviews with brand and omnichannel leaders

Positive “all for one” approach to team deliverables and priorities.

Buildsstrong relationships to enable higher performance.

Learns, fast, grasps the “essence” and can change course quickly where indicated.

Raises the bar and is never satisfied with the status quo.

Creates a learning environment andopento suggestions.

Embraces the ideas of others, nurtures innovation and manages innovation to reality.

Bachelor’s degree in business or marketing or equivalent experience

3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience

Minimum of 3 years of hands‑on work experience in client service, account or response management discipline

Digital marketing or interactive agency experience is a plus

Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment.

Excellent written, verbal, and interpersonal communication skills to effectively work with team members

Analytical ability to identify optimization opportunities and program related issues

Enthusiastic, solution-oriented attitude in accepting work/new challenges

Excellent knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook

Knowledge of current marketing automation and email delivery technologies, and familiarity with how the digital ecosystem is evolving

In-depth knowledge and experience with Salesforce Marketing Cloud or equivalent enterprise marketing automation platforms such as Adobe Marketo, Adobe Campaign, or Unica

Experience implementing CRM best practices

Proven track record of launching successful email campaigns and/or consumer programs

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at thetimeofthis posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographiclocation,andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.


• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.


• This job is eligible toparticipatein our short-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.Theamountandavailabilityof anybonus,commission, incentive, benefits, or anyother form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company'ssoleandabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.