CRM Associate

Fanatics Betting & Gaming; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a CRM and Campaign Operations professional to support the Commercial CRM team with end-to-end campaign builds across email, push, and in-app messaging. You will be responsible for audience selection, dynamic content, scheduling, and deployment.

The role requires a Bachelor's degree in Marketing or related field and at least 1 year of hands-on experience in CRM, with the ability to work with SQL and campaign tools, ensure compliance approvals, and drive

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 1+ years of experience in CRM, marketing operations, or campaign execution across email, push, and/or in-app channels.
• Hands-on experience with campaign builds and creative workflow management.

Responsibilities

• Campaign Build & Execution: end-to-end setup including audience selection, content personalization, scheduling and deployment.
• Creative Workflow Management: manage intake, briefs, timelines, and delivery with the Creative team.
• Compliance & Legal Approvals: ensure all customer communications receive required approvals.
• Customer Support & Issue Resolution: partner with Promo Ops to troubleshoot CS contacts and investigate issues.
• Process & Operational Excellence: maintain calendars, trackers, and workflow templates; drive efficiency.
• Work Pattern: Monday–Friday with after-hours during live events.

Skills

CRM & marketing ops

Education

Bachelor's degree in Marketing/Communications

Tools

XtremePush

Movable Ink

SQL

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Responsibilities

Campaign Build & Execution

Support the Commercial CRM team with all campaign builds across XtremePush and Movable Ink, including email, push, and in-app messaging.

Own campaign setup end to end: audience selection (with opportunities to work directly in SQL over time), asset approval, dynamic content and personalization configuration, scheduling, and deployment.

QA every campaign prior to launch, ensuring links, offers, segmentation, and personalization render and function as expected across devices.

Monitor live sends and resolve deployment issues in real time.

Creative Workflow Management

Run point on all creative requests for the Commercial CRM team, managing intake, briefs, timelines, and delivery with the Creative team, with support from the Commercial CRM team.

Track creative status across campaigns, flag risks to deadlines early, and keep stakeholders aligned on priorities.

Provide feedback and secure approvals on assets to ensure they meet channel specs and campaign requirements.

Compliance & Legal Approvals

Ensure all customer communications receive required legal and compliance approval prior to deployment.

Maintain documentation of approvals and manage the review workflow so campaigns are never delayed or sent without sign-off.

Customer Support & Issue Resolution

Partner with Promo Ops to manage and troubleshoot CS contacts related to CRM campaigns and promotions.

Investigate customer-reported issues (missing offers, broken links, eligibility questions), identify root causes, and drive resolution with the appropriate teams.

Feed recurring issues back into process improvements that reduce contact rates and improve the customer experience.

Process & Operational Excellence

Maintain campaign calendars, trackers, and operational documentation to keep the team organized and audit-ready.

Identify opportunities to streamline build workflows, templatize recurring campaigns, and improve speed to market.

Leverage AI tools and automation where possible to improve efficiency across builds, QA, and reporting.

Work Pattern

Monday through Friday, with some after-hours and weekend work expected given the live sports calendar and key promotional moments.

Experience & Skills

Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

1+ years of experience in CRM, marketing operations, or campaign execution across email, push, and/or in-app channels.

Hands-on experience