CRM Analytics & Insights Lead

General Motors; Warren (MI); Hybrid; USD 120,000 - 160,000; Full time

Job summary

General Motors is seeking a Senior Strategist for CRM Analytics & Insights to lead analytics for the OnStar brand. The role focuses on translating data into actionable marketing strategies and cross-channel experiences.

You will collaborate with data science and marketing teams to deliver automated reports and deep-dive analyses, shaping measurement goals and strategic recommendations.

Qualifications

• 6+ years of experience in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics.
• Deep understanding of CRM reporting and measurement frameworks.
• Ability to integrate data from multiple sources and present a holistic view.

Responsibilities

• Lead the delivery of CRM Analytics and Insights for the OnStar brand and quantify CRM impact.
• Analyze CRM influence on lifecycle engagement, retention, and conversion of funnel activities.
• Identify optimization opportunities and monitor campaign performance.

Skills

CRM analytics

Marketing automation

Data visualization

SQL/Python/R

Cross-functional collaboration

Campaign measurement

Stakeholder communication

Data integration

Education

Bachelor's degree in Analytics/Data Science

Master's/MBA in Analytics/Data Science

Tools

Tableau

Power BI

Adobe Experience Platform

Adobe Analytics

Job description

General Motors is seeking a Senior Strategist for CRM Analytics & Insights to lead analytics for the OnStar brand. The role focuses on translating data into actionable marketing strategies and cross-channel experiences.

You will collaborate with data science and marketing teams to deliver automated reports and deep-dive analyses, shaping measurement goals and strategic recommendations.