Global Customer Insights Senior Analyst

General Motors; Warren (MI); Hybrid; USD 85,000 - 120,000; Full time

Job summary

General Motors is seeking a Senior Analyst/Assistant Manager in Warren, MI to lead consumer and market research on software-based vehicle features. You will gather and synthesize voice-of-the-customer data to inform product decisions, working with Product, Brand, Vehicle Programs, Marketing, Engineering, and Design.

Responsibilities include designing quantitative and qualitative studies, delivering insights to senior leadership, and guiding internal clients through research planning and

Qualifications

• 5+ years of market research experience or related work.
• Experience with software-based vehicle features and connected services.
• Ability to design surveys and analyze quantitative data.
• Strong communication and stakeholder management skills.

Responsibilities

• Lead feature-focused research projects from scoping to insight delivery.
• Develop questionnaires and usability protocols for feature studies.
• Analyze VOC data and present insights to GM leadership.
• Collaborate with cross-functional teams to translate findings into actions.

Skills

Market research

Quantitative research

Cross-functional collaboration

Survey design / data analysis

Presentation skills

Education

Bachelor's Degree

Tools

Qualtrics

M-Tab

Job description

General Motors is seeking a Senior Analyst/Assistant Manager in Warren, MI to lead consumer and market research on software-based vehicle features. You will gather and synthesize voice-of-the-customer data to inform product decisions, working with Product, Brand, Vehicle Programs, Marketing, Engineering, and Design.

Responsibilities include designing quantitative and qualitative studies, delivering insights to senior leadership, and guiding internal clients through research planning and