Creator Strategy & Paid Media Lead

Tinuiti; New York (NY); Remote; USD 85,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare

Retirement match

Perks & Wellness

Parental Leave

Learning & Development

Job summary

Tinuiti, the largest independent full-funnel marketing agency in the U.S., seeks a Sr. Specialist, Integrated Creator Strategy & Paid Media in a fully remote-capable role based in the United States.

You will unify influencer content with paid media, bridging creator strategy and performance marketing to drive measurable ROI across YouTube, TikTok Shop, Meta, and affiliate channels. With 4-5+ years in influencer marketing or paid media, you will lead strategy, integrations, and client

Qualifications

• 4-5+ years of experience in influencer marketing, creator strategy, digital paid media, or agency account management.
• Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or related discipline.
• Hands‑on experience with TikTok Shop and YouTube execution; knowledge of platform logistics including TikTok Shop (GMV Max), Spark Ads, Meta Partnership Ads, YouTube BrandConnect/Affiliate, and Whitelisting/Allowlisting workflows.
• Direct proficiency with paid media buyers' needs (ROAS, CPA, CTR, Hook Rates) and analytics tools (CreatorIQ, TikTok Ads Manager, Meta Ads Manager, Google Analytics).
• Solid understanding of affiliate mechanics, promo code/link tracking, pixel attribution, and commission structures across e‑commerce platforms.
• Outstanding skills in prioritizing multiple client relationships, complex logistics, gifting pipelines, and cross-team workflows.
• Superior oral, written, and presentation skills with experience pitching and leading communication for enterprise clients (such as e.l.f. Beauty).

Responsibilities

• Strategy & Program Leadership: Define overarching platform strategies (YouTube, TikTok Shop, Meta), campaign objectives, budget allocations, ROI targets, and creator selection criteria.
• Strategic Integration & Modeling: Lead ideation and recommendations of creator strategies to generate assets for paid media campaigns across internal and external teams.
• Affiliate Strategy & Tiering: Set affiliate commission structures, negotiate payout tiers, and establish attribution and fraud policies across social platforms.
• Client & Partner Management: Direct client communications for flagship accounts and direct partner and influencer communications.
• Key Client Account Execution: Drive TikTok Shop revenue for enterprise clients; manage creator databases, outreach pipelines, audience metrics, and brand briefs; ensure whitelisting and licensing and track performance reports.
• Develop and manage affiliate links, discount codes, pixel attribution, and schedule adjustments; conduct content reviews and ensure FTC disclosure compliance.
• Coordinate product shipments, gifting, and live tracking; compile joint performance reports (ROAS, CPA) and identify top creators for scaling paid spend.

Skills

Influencer marketing

Creator strategy

Paid media

Analytics

Education

Bachelor’s degree in Marketing/Related

Tools

CreatorIQ

TikTok Ads Manager

Meta Ads Manager

Google Analytics

Job description

Tinuiti, the largest independent full-funnel marketing agency in the U.S., seeks a Sr. Specialist, Integrated Creator Strategy & Paid Media in a fully remote-capable role based in the United States.

You will unify influencer content with paid media, bridging creator strategy and performance marketing to drive measurable ROI across YouTube, TikTok Shop, Meta, and affiliate channels. With 4-5+ years in influencer marketing or paid media, you will lead strategy, integrations, and client