Remote Paid Social Strategist for Growth & LTV

Tinuiti; Sacramento (CA); Remote; USD 80,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Fully remote

20 holidays

Healthcare

401(k) matching

Equity

Learning & development

Job summary

Tinuiti, the leading independent full-funnel marketing agency, is seeking a Paid Social Strategist. You will plan and optimize full‑funnel Paid Social programs (Meta, TikTok, Pinterest, etc.) to drive new customers, revenue, and LTV while using Bliss Point insights to minimize waste.

With 5+ years in Paid Social and strong analytics, you will collaborate across Creative, Analytics, Product, and Client Leadership in a remote, fully 100% remote role.

Qualifications

• 5+ years managing Paid Social across Meta and TikTok.
• Experience with Pinterest, Snapchat, or Reddit is a plus.
• Hands‑on with GA4 and platform analytics.
• Able to design tests and connect media to revenue, CAC, and LTV.

Responsibilities

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Explain options and trade-offs to clients and report results clearly.
• Pair Paid Social craft with multi‑channel understanding (Search, CRM).
• Teach clients and teammates and document best practices for re-use.
• Use automation and Bliss Point insights to guide budgets and tests.

Skills

Paid Social planning

Meta & TikTok ads

Audience design

Creative testing

GA4 analytics

Cross-functional collaboration

Tools

Meta Advantage+

Value optimization

CAPI

TikTok Smart Performance

Pinterest Performance+

Job description

Tinuiti, the leading independent full-funnel marketing agency, is seeking a Paid Social Strategist. You will plan and optimize full‑funnel Paid Social programs (Meta, TikTok, Pinterest, etc.) to drive new customers, revenue, and LTV while using Bliss Point insights to minimize waste.

With 5+ years in Paid Social and strong analytics, you will collaborate across Creative, Analytics, Product, and Client Leadership in a remote, fully 100% remote role.