Senior Integrated Creator Strategy & Paid Media Lead (Remote)

Tinuiti; Oregon; Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare

Retirement matching

Perks and Wellness

Parental Leave

Learning and Development

Job summary

Tinuiti, a leading full-funnel marketing agency in the U.S., seeks a Sr. Specialist in Integrated Creator Strategy & Paid Media.

You will connect influencer content with paid media and platform commerce to close the gap between organic content and paid performance, coordinating across Creator, Affiliate, Paid Social, and Social Commerce teams. The role requires 4–5+ years in influencer marketing or related fields, a Bachelor’s degree, and hands-on TikTok Shop/YouTube execution experience.

Qualifications

• Experience in influencer marketing, creator strategy, digital paid media, or agency account management with leadership in integrated creator campaigns.
• Must have experience in the Beauty space.
• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related discipline.

Responsibilities

• Define overarching platform strategies (YouTube, TikTok Shop, Meta) with objectives, budgets, ROI targets, and creator criteria.
• Lead ideation and recommendations for creator strategies to generate assets for paid media campaigns.
• Set affiliate commission structures and create attribution policies across social platforms.
• Direct client communications for flagship accounts and partner/influencer communications.
• Execute excellence across channel operations to drive TikTok Shop revenue for enterprise clients.

Skills

Influencer marketing

Creator strategy

Digital paid media

Agency account management

Beauty space

Education

Bachelor's degree

Tools

TikTok Shop

YouTube execution

CreatorIQ

TikTok Ads Manager

Meta Ads Manager

Google Analytics

Job description

Tinuiti, a leading full-funnel marketing agency in the U.S., seeks a Sr. Specialist in Integrated Creator Strategy & Paid Media.

You will connect influencer content with paid media and platform commerce to close the gap between organic content and paid performance, coordinating across Creator, Affiliate, Paid Social, and Social Commerce teams. The role requires 4–5+ years in influencer marketing or related fields, a Bachelor’s degree, and hands-on TikTok Shop/YouTube execution experience.