Creator Partnerships Lead

Athletic-Brewing-Company-LLC; San Diego (CA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Vision

Dental

Life insurance

401k with 5% company match

Paid Parental Leave

Volunteer day per month

Paid Time Off

Job summary

Athletic Brewing seeks a Content Partnership Manager to own and grow our creator and content partnership program end-to-end. You will design the partnership portfolio, negotiate deals, and ensure partner content reflects the Athletic brand from draft to paid placement.

You’ll collaborate with media planning, social, and PR to turn creator relationships into a repeatable content engine, driving measurable ROI and compliant programs in a dynamic, beverage-focused environment.

Qualifications

• 4-7 years in creator/influencer marketing, content partnerships, or media, preferably with consumer lifestyle and/or beverage brands.
• Proven track record measuring the volumetric, equity, and ROI impact of creator partnerships and content.
• Hands-on experience with paid amplification of creator content, including whitelisting, Meta partnership ads, TikTok Spark Ads.
• Track record negotiating creator contracts, including usage rights and FTC disclosure compliance.
• Direct ownership of a program budget, including forecasting, reconciliation, and prior-year benchmarking.
• Working knowledge of measurement and attribution approaches (promo codes, UTM tracking, incrementality/sales-lift studies).
• Comfortable with AI tools and influencer platforms for sourcing, workflow, and measurement.
• Track record managing agencies and external partners to clear deliverables and deadlines.

Responsibilities

• Partnership Strategy & Program Ownership: annual strategy, program planning, content approval workflow, budgeting, and performance management.
• Creator Partnerships as a Media Channel: source, vet, negotiate, and manage partnerships with rights, deliverables, and FTC disclosures.
• Measurement & Business Impact: define KPIs, run attribution, and report ROI to finance.
• Brand & Communications Integration: coordinate with sponsorships, PR, and social calendars to amplify partner content.
• Operations: build a repeatable content pipeline and manage budget forecasting and reconciliation.

Skills

Creator/influencer marketing

Content partnerships

Media strategy

Budgeting & forecasting

Negotiation

Communication & collaboration

Tools

AI tools

Influencer platforms

Meta Ads

TikTok Spark Ads

Job description

Athletic Brewing seeks a Content Partnership Manager to own and grow our creator and content partnership program end-to-end. You will design the partnership portfolio, negotiate deals, and ensure partner content reflects the Athletic brand from draft to paid placement.

You’ll collaborate with media planning, social, and PR to turn creator relationships into a repeatable content engine, driving measurable ROI and compliant programs in a dynamic, beverage-focused environment.