Creator Partnership Lead - TikTok Local Services

TikTok Inc.; Los Angeles (CA); On-site; USD 151,000 - 258,000; Full time

Job summary

TikTok Inc. in Los Angeles is seeking a Creator Partnership Lead for TikTok Local Services (TikTok GO) to mentor a growth-focused team and build scalable creator programs.

You will drive activation, content output, and campaigns to enhance business results, while shaping strategies for creators at different stages and translating insights into action across the organization.

Qualifications

• 5+ years in creator partnership or related field.
• Strong understanding of creator ecosystems and growth.
• Ability to analyze performance data and guide decisions.
• Strong communication and cross-functional collaboration.
• Highly organized with multi-project management.

Responsibilities

• Lead, coach, and develop a team responsible for creator growth and operations.
• Set goals and priorities aligned with TikTok GO objectives.
• Manage a portfolio of TikTok GO creators and drive growth across activation, content output, campaign participation, audience engagement, conversion, and business results.
• Develop tailored growth strategies for creators at different stages.
• Review creator performance to identify opportunities in content direction, product/service suitability, audience response, traffic efficiency, and conversion behavior.
• Translate data, creator feedback, and priorities into actionable plans for product, process, and program improvements.
• Build structured creator development programs for onboarding, activation, content improvement, and long-term monetization.
• Guide creators on content positioning, storytelling, audience engagement, offer selection, and operating rhythm for sustainable growth.
• Identify promising creator success cases and package learnings into playbooks for the ecosystem.
• Support campaigns by aligning expectations, monitoring progress, and following up on performance outcomes.
• Collaborate with Category, Product, Campaign, Operations, and Finance to improve opportunities and remove blockers.
• Act as the main operational partner for creators, navigating priorities, tools, and processes.
• Communicate platform goals and requirements clearly to creators.

Skills

Creator partnerships

Influencer marketing

Content partnerships

Data analysis

Cross-functional collaboration

People management

Growth operations

E-commerce

Job description

Creator Partnership Lead - TikTok Local Services

Location:

Employment Type:

Regular

Job Code:

A151653A

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Responsibilities

About the TeamTikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.Responsibilities- Lead, coach, and develop a team responsible for creator growth and operations, ensuring clear ownership, strong execution quality, and continuous capability building.- Set team goals, operating priorities, performance expectations, and review mechanisms aligned with TikTok GO business objectives.- Manage a portfolio of TikTok GO creators and drive their overall growth across activation, content output, campaign participation, audience engagement, conversion, and business results.- Develop tailored growth strategies for creators at different stages — from newly onboarded creators to high-performing partners with strong scaling potential.- Review creator performance regularly to identify opportunities across content direction, product/service suitability, audience response, traffic efficiency, and conversion behavior.- Turn data, creator feedback, and business priorities into practical action plans that creators can apply in their day-to-day operations.- Build structured creator development programs that support onboarding, activation, content improvement, campaign readiness, and long-term monetization.- Guide creators on content positioning, storytelling, audience engagement, offer selection, and operating rhythm to help them build sustainable growth habits.- Identify promising creator success cases and package learnings into examples, playbooks, and best practices for the wider TikTok GO ecosystem.- Support key campaign and business initiatives by preparing creators, aligning expectations, monitoring progress, and following up on performance outcomes.- Work with Category, Product, Campaign, Operations, and Finance teams to improve creator opportunities, remove execution blockers, and strengthen platform support mechanisms.- Act as the main operational partner for creators, helping them navigate TikTok GO priorities, tools, processes, and growth opportunities.- Communicate platform goals and campaign requirements in a clear and creator-friendly way, ensuring creators understand what to focus on and how to improve.- Collect creator insights, operational pain points, and market feedback, then translate them into recommendations for product, process, and program improvements.- Build and maintain a pipeline of high-potential creators who can become long-term partners and contribute to TikTok GO growth.- Create and refine creator education materials, operating guides, training content, and repeatable workflows that improve creator efficiency and quality.

Qualifications

Minimum Qualifications- 5+ years of experience in creator partnership, influencer marketing, content partnerships, e-commerce, marketplace operations, growth operations, or a related field.- Strong understanding of creator ecosystems, content-driven growth, and how creators influence user behavior and business outcomes.- Able to analyze performance data, identify key issues, and use insights to guide creator and business decisions.- Strong communication skills, with the ability to build trust with creators and collaborate effectively with cross-functional teams.- Highly organized and action-oriented, with the ability to manage multiple creators, campaigns, and priorities simultaneously.Preferred Qualifications- Experience in people management or leading a team.- Experience working with TikTok creators, agencies, MCNs, local services, lifestyle, travel, food, experience-based businesses, or marketplace/e-commerce platforms.- Demonstrated experience improving creator performance, scaling creator programs, increasing conversion, or building operational processes from the ground up.- Strong commercial judgment and the ability to connect creator behavior, user needs, and business goals.- Comfortable working in a fast-moving environment where priorities may evolve quickly.- Entrepreneurial mindset, strong ownership, and willingness to test, learn, and iterate.

Job Information

The base salary range for this position in the selected city is $151050 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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