Creator Marketing Lead: Multi-Channel Growth

Audible; Culver City (CA); On-site; USD 109,000 - 160,000; Full time

Job summary

Audible is seeking a Creator Marketing Manager to grow our creator ecosystem and product offerings globally. This outbound role spans website, blog, paid media, SEO, email, influencer marketing, and events to craft cohesive product messaging for authors and narrators.

You’ll lead multi‑channel campaigns, build editorial calendars, and shape go‑to‑market strategies for creators worldwide. You will partner with Product and Finance to translate creator needs into customer‑centric strategies, drive

Qualifications

• 5+ years of experience in product marketing and business strategy.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling marketing campaigns from concept to completion.
• Experience in growth marketing, brand marketing, or audience marketing.
• Experience in integrated marketing — building and managing content strategies, editorial calendars, and coordinating messaging across multiple channels (website, blog, paid media, SEO, email).
• Experience defining and driving new customer‑centric products and features toward market launch rollout.
• Experience in always‑on/evergreen marketing programs such as lifecycle, retention, or sustained product marketing.
• Bachelor's Degree

Responsibilities

• Define and deeply understand Audible's target audiences — both consumers and creators — and champion their needs throughout the organization
• Craft compelling product stories and messaging for existing and prospective customers by creating clear and consistent propositions articulated through effective messaging
• Run integrated, multi-channel campaigns with ownership across paid media, editorial content, email, social, SEO, and other touchpoints — ensuring consistent messaging and coordinated timing
• Build and manage content strategies and editorial calendars that guide multi‑channel execution across website, blog, paid media, SEO, and other marketing touchpoints
• Partner with Product teams to understand the product story and translate it for external audiences — developing positioning and messaging that drives awareness, demand, and adoption
• Drive business case development, bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new‑to‑market initiatives
• Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas
• Communicate marketing plans and campaign performance to stakeholders and leadership

Skills

Data-driven marketing

Campaign management

Growth marketing

Brand marketing

Integrated marketing

Cross-channel coordination

Audience marketing

Customer insights

Education

Bachelor's degree

Job description

Audible is seeking a Creator Marketing Manager to grow our creator ecosystem and product offerings globally. This outbound role spans website, blog, paid media, SEO, email, influencer marketing, and events to craft cohesive product messaging for authors and narrators.

You’ll lead multi‑channel campaigns, build editorial calendars, and shape go‑to‑market strategies for creators worldwide. You will partner with Product and Finance to translate creator needs into customer‑centric strategies, drive