Creator Marketing Lead

Envato; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working

Work from anywhere

Connection budget

Learning budget

Home office allowance

Wellbeing program

Volunteer leave

Parental leave

Job summary

Envato is seeking a senior Creator Marketing Lead to build and scale a program across YouTube, performance creators and affiliate publishers. You will identify partners, nurture relationships and design commercially sound approaches that scale and sustain growth.

You will own briefs, licensing, attribution and performance reporting, collaborating with Marketing and Product to align creator activity with feature launches and product storytelling in an AI-driven creative world.

Qualifications

• Experience building or scaling creator, affiliate or partner marketing programs in tech, digital product, marketplace or high growth environments.
• Commercially sharp and able to negotiate creator agreements that work for all parties.
• Comfortable using data to understand performance and make calls without a perfect dashboard.

Responsibilities

• Lead an always-on creator marketing program across YouTube, performance creators and affiliate publishers.
• Own briefs, deals, licensing, attribution and performance reporting that turn content into growth.
• Partner with Marketing and Product teams to connect creator activity to launches and product storytelling.
• Develop a scalable approach to paid activity, affiliate channels, search and AI discovery to maximize value.

Skills

Creator partnerships

Affiliate marketing

Data-driven

Relationship building

Tools

AI tools

Job description

Creative work rarely moves in a straight line. An idea might begin with an image, become a video, need a soundtrack, then turn into a whole campaign.

That is what Envato is built for.

Envato is an all in one creative toolkit that brings together AI tools and more than 29 million creative assets, from video and images to music, sound, graphics, templates and fonts. We help creative people and teams find, make, refine and connect their work in one place, so they can spend less time jumping between tools and more time bringing ideas to life.

We are looking for a Creator Marketing Lead to help tell that story in the places creative people already spend their time.

What will you work on?

Creator partnerships have the potential to become one of Envato’s most valuable growth channels. We are looking for someone to build the program behind that opportunity.

You will lead an always on creator marketing program across YouTube, performance creators and affiliate publishers. You will find the right partners, build relationships that last and create a clear, commercially sound approach to creator activity that can scale.

This is a senior role for someone who understands both sides of the work. You know what makes a strong creator partnership, and you know that the work only becomes valuable when the commercial mechanics are right. You will own the briefs, deals, licensing, attribution and performance reporting that turn great content into an evergreen growth engine.

You will partner most closely with the other teams across Marketing and Product. That means connecting creator activity to feature launches, product stories and the ideas that will matter most to our audience as Envato continues to evolve in an AI led creative world.

You will also bring a more considered approach to how creator content keeps working once it is live. Across paid activity, affiliate channels, search and AI discovery, you will look for ways to get more value from the right work and make better decisions about what to scale, improve or stop.

What we are looking for

You are someone with experience building or scaling creator, affiliate or partner marketing programs in a tech, digital product, marketplace or high growth environments.

You are commercially sharp and know how to negotiate creator agreements that work for everyone involved.

You are comfortable using data to understand what is performing and why, but you do not need a perfect dashboard before making a call. You can spot patterns, form a view and bring people with you.

You are a natural relationship builder who enjoys working with creators, publishers, agencies and internal teams. You are proactive, resourceful and happy building structure where it does not yet exist.

You also use AI tools as part of how you work, whether that is making workflows more efficient, improving how you assess performance or finding smarter ways to scale your program.

If you are excited by the chance to build a creator program around a product that is reshaping how creative work gets made, we would love to hear from you.

Life at Envato

• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave: 20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.

Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you’re keen to apply and need reasonable adjustments please let us know.

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