Senior Brand Lead

OpenKrill; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Flexible Working

Work from Anywhere

Connection Budget

Learning Budget

Home Office Allowance

Wellbeing

Volunteer Leave

Parental Leave

Job summary

Envato is seeking a Senior Brand Lead to align Envato's brand and product story with a product-led approach. You will translate product value into a compelling brand narrative, working with Product Marketing, Creative Studio, and Growth to shape launches and campaigns that resonate with creative professionals.

You'll apply deep brand experience, balance strategic and practical work, and influence senior leaders. The role emphasizes creative judgment and commercial marketing sense.

Qualifications

• Deep brand and campaign experience, preferably from a digital product, subscription, technology or creative business.
• Comfort with both strategic thinking and practical execution, and ability to influence senior stakeholders.
• Passion for creative work and curiosity about new AI technologies while valuing human taste and craft.

Responsibilities

• Translate product value into a clear, compelling brand narrative that resonates with creative professionals.
• Collaborate with Product Marketing and Creative Studios to land the story behind launches.
• Develop campaigns, partnerships, and agency work; spot cultural shifts Envato should be part of.
• Bring brand instincts and commercial marketing judgment to shape work from insight to action.

Skills

Brand experience

Campaign experience

Senior stakeholder management

AI interest

Job description

Help shape how Envato's product shows up in the world

Envato is an all-in-one creative asset toolkit, bringing together millions of creative assets and AI tools to help creative professionals make better work, faster. Everything we do in Marketing starts with the product: what it enables, the problems it solves and the momentum it creates for the people using it.

That is where our Brand team comes in.

We're looking for a Senior Brand Lead to make sure Envato's brand and product story are working together. You'll help us translate what we are building into a brand that creative professionals want to be part of. One that feels useful, inspiring and distinctly Envato.

You'll be close to Product, Creative, Content and Growth, helping shape the thinking behind the launches, campaigns and stories that bring Envato to market. From a new AI workflow to a major product release, you'll help uncover the customer value, find the strongest story and make sure the work lands with the people it is for.

What you’ll do

• You’ll report to the Head of Creative and Brand Marketing, with the opportunity to work closely with the CEO and senior leaders across the business. This is a senior individual contributor role with real autonomy. You’ll have room to shape the work, bring a point of view and turn good thinking into action.
• A big part of the role is staying close to creative professionals. You’ll be driven to understand how they work, what slows them down, what inspires them and what is changing in their world. You’ll bring those insights back into the team, using them to influence how we build, position and talk about our product.
• Some days that might mean working with Product Marketing and our Creative Studio to land the story behind a launch. Other days it might mean developing a campaign, building a partnership, working with an agency or spotting a cultural shift Envato should be part of.
• You’ll bring strong brand experience, instincts and commercial marketing judgement. You can take a complex product or customer insight and turn it into a clear, compelling idea. You know that great brand work is not just about looking good. It helps people understand why a product matters, gives them a reason to choose it and makes them want to come back.

Who we are looking for

• We’re looking for someone with deep brand and campaign experience, ideally from a digital product, subscription, technology or creative business. You’ll be comfortable working at both the strategic and practical level, confident with senior stakeholders and motivated by the chance to help a product-led brand keep evolving.
• Most of all, you’ll care about creative work. You’ll be curious about new technology and AI, but equally interested in the human judgement, taste and craft that make the final result worth making.

Life at Envato

• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
• Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
• Connection Budget: an annual budget to connect with the team IRL where and when possible.
• Learning Budget: study leave and an annual budget for you to put towards your learning and development.
• Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
• Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
• Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
• Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.

We appreciate the time you’ve taken to apply to Envato and we're committed to responding to every applicant.

Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you’re keen to apply and need reasonable adjustments please let us know.