Creator Growth Strategy Manager - TikTok (San Jose)

TikTok Inc.; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid Personal Time

Job summary

TikTok Inc. is seeking a highly capable professional to drive awareness and onboarding among off-platform creators, partnering with Marketing, Product, and Operations to build trust and advocacy across platforms.

The role focuses on identifying influential creators, developing tailored growth strategies, and translating creator needs into product improvements while collaborating with internal teams.

Qualifications

• Bachelor's degree or above with 3+ years in creator ecosystem, content platforms, or related fields.
• Strong understanding of YouTube, Instagram, Facebook ecosystems.
• Strong data sensitivity with the ability to use SQL for analysis and problem-solving.
• Proven ability to drive cross-functional collaboration and execution.
• Strategic thinking with a deep understanding of creator growth dynamics.
• Self-motivation and ability to work in a fast-paced environment.

Responsibilities

• Identify showcase creators with strong influence and segment by content vertical, impact, and cross-platform presence.
• Partner with local operations teams to execute creator outreach and onboarding with trust-based relationships.
• Develop tailored growth and content strategies for priority creators to scale presence and impact.
• Identify creator pain points across product, monetization, distribution; drive resolutions and improvements.
• Design and execute creator advocacy programs to amplify external influence for TikTok.
• Work with Marketing and Product to align external messaging and translate creator needs into product improvements.

Skills

SQL for analysis

Cross-functional collaboration

Creator ecosystem knowledge

Strategic thinking

Social platforms knowledge (YouTube/IG

Education

Bachelor's degree or above

Job description

Responsibilities

About Team: The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We are dedicated to creating a global platform that fosters knowledge/education ecosystem, learner engagement, and a vibrant educational community. Our goal is to be the primary destination for knowledge seekers worldwide. We categorize our content into various tracks such as Business & Finance, Humanities, and Technology, all focused on delivering high-quality educational content.

This role is responsible for driving awareness and onboarding intent among off-platform creators (e.g., YouTube, Instagram, Facebook) toward TikTok, by partnering with Marketing, Product, and Operations to build creator trust, amplify creator voices, and establish a strong advocacy ecosystem.

• Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
• Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
• Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
• Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
• Design and execute creator advocacy programs to amplify creators' external influence for TikTok
• Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements

Qualifications

Minimum Qualification(s):

• Bachelor's degree or above, with 3+ years of experience in creator ecosystem, content platforms, or related fields
• Strong understanding of YouTube, Instagram, Facebook ecosystems
• Strong data sensitivity with the ability to use SQL for analysis and problem-solving
• Proven ability to drive cross-functional collaboration and execution
• Strategic thinking with a deep understanding of creator growth dynamics

Preferred Qualification(s):

• High level of self-motivation and ability to work in a fast-paced environment

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.

Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.