Creator Growth Manager (Gaming) - TikTok LIVE

TikTok; Los Angeles (CA); On-site; USD 83,600 - 192,534; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Wellbeing benefits

10 paid holidays and sick days per year

Job summary

A leading social media platform is seeking a Gaming Creator Manager in Los Angeles. This role is vital for managing a portfolio of gaming creators, executing campaigns, and analyzing performance metrics. Candidates should have at least 1 year of relevant experience and a strong understanding of gaming culture. The position offers a competitive salary range of $83,600 - $192,534 annually, with additional benefits including medical insurance and generous paid leave.

Qualifications

• 1+ years in gaming creator management, esports operations, influencer marketing, or publisher partnerships.
• Proven track record managing top creators or talent with high visibility and complex needs.
• Strong understanding of gaming culture, game economies, and seasonal content cycles.

Responsibilities

• Manage and grow a portfolio of gaming creators, ensuring optimization and support.
• Execute publisher-side campaigns in collaboration with internal teams.
• Own creator growth programs, tracking performance and results.

Skills

Gaming creator management

Strong analytical skills

Effective communication

Project management

Job description

Responsibilities

• Influencer Portfolio Management:
  • Manage and grow a portfolio of gaming creators, including high-touch support, growth planning, and LIVE-specific optimization.
  • Serve as a strategic partner to creators, agents, team managers, and orgs to unlock content, monetization, and LIVE adoption opportunities.
  • Navigate escalations, account health, feature adoption, and platform trust with top gaming creators.
• Publisher Activation Support:
  • Work closely with Campaign, Content, and Product teams to execute publisher-side campaigns, ensuring alignment across creator, content, and feature strategy.
  • Support creator participation by monitoring performance, growth impact, and campaign execution quality.
  • Help surface key learnings to inform future co-branded initiatives and activation models.
• Growth Program Delivery:
  • Own end-to-end execution of creator growth programs, from cohort selection through onboarding, performance tracking, and measurable results.
  • Run creator sprints, seasonal pushes, and reward/incentive systems aligned to gaming-IP cycles and LIVE goals.
• Performance Insights & Reporting:
  • Partner with Content, Data Science, and Product to analyze creator performance, uncover blockers, and translate findings into clear next steps.
  • Create program-level reporting for leadership, highlighting impact across talent tiers and games.
• Trend Monitoring & Program Iteration:
  • Monitor creator behavior, platform trends, and competitive benchmarks.
  • Contribute ideas and insights to improve growth playbooks and campaign strategy.

Qualifications

• Minimum Qualifications:
• 1+ years in gaming creator management, esports operations, influencer marketing, or publisher partnerships.
• Proven track record managing top creators or talent with high visibility and complex needs.
• Strong understanding of gaming culture, game economies, and seasonal content cycles.
• Demonstrated ability to execute fast-moving programs with measurable outcomes.
• Strong analytical skills; ability to synthesize dashboards and creator metrics.
• Highly cross-functional, effective communicator, strong project ownership.
• Familiarity with LIVE ecosystems, monetization loops, or streaming platforms.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lend with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

For Pay Transparency: Compensation Description (Annually) The base salary range for this position in the selected city is $83,600 - $192,534 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.