Creator-Driven Social Commerce Lead

Tushy; New York (NY); Hybrid; USD 110,000 - 165,000; Full time

Benefits offered by this job

Hybrid work model

Office in Dumbo, Brooklyn

Job summary

TUSHY is seeking a Social Commerce and Creator Manager to scale revenue across TikTok Shop, Meta, and YouTube, building a creator and affiliate ecosystem that drives authentic engagement and GMV. You’ll own storefronts, pricing, promotions, and partnerships, recruit top creators, coordinate with Growth, Brand, and CX, and translate performance into clear leadership recommendations.

Relaxed on mentorship and live events, you’ll shape the creator strategy, craft tiered earning models, and lead

Qualifications

• 5+ years in social commerce, e-commerce, influencer marketing, or creator partnerships.
• Experience building and managing an affiliate or creator network from the ground up.
• Deep understanding of TikTok- and Meta-native content and what makes it convert.
• Analytical rigor and accuracy.
• Excellent communication and relationship skills—creators want to work with you, and cross‑functional partners trust you.
• Comfortable operating in an environment with evolving priorities, rapid launches, and bold bets.
• Bachelor’s Degree or equivalent
• Bonus: on‑camera or livestream hosting experience, or a background with humor-forward lifestyle or wellness brands.
• Passion for changing how America poops and demonstrated insatiable curiosity

Responsibilities

• Own TikTok Shop and Meta social commerce strategy, driving GMV through smart merchandising, pricing, and creator partnerships.
• Build and manage creator/affiliate network across platforms; foster community in adjacent channels.
• Recruit, onboard, and retain top creators and affiliates with assets and incentives.
• Coordinate with agencies for product seeding and paid-channel efforts.
• Develop tiered earning models, playbooks, and incubation programs for creator growth.
• Own storefront/catalog management and optimization, including listings and pricing.
• Lead livestream commerce program cadence, talent strategy, and producer runs of show.
• Foster a creator community with events and launches to boost loyalty and word-of-mouth.
• Partner cross-functionally with Growth, Brand, Creative, and CX to keep assets on-brand and scalable.
• Own measurement across social shop sales and report actionable leadership insights.
• Stay ahead of platform features, trends, and conversions.

Skills

Social commerce

GMV growth

Creator partnerships

Analytical rigor

Communication

Education

Bachelor’s Degree or equivalent

Tools

TikTok Shop

Meta ads

YouTube

Job description

TUSHY is seeking a Social Commerce and Creator Manager to scale revenue across TikTok Shop, Meta, and YouTube, building a creator and affiliate ecosystem that drives authentic engagement and GMV. You’ll own storefronts, pricing, promotions, and partnerships, recruit top creators, coordinate with Growth, Brand, and CX, and translate performance into clear leadership recommendations.

Relaxed on mentorship and live events, you’ll shape the creator strategy, craft tiered earning models, and lead