General Manager, Shop + Paid

Jobtailor; Austin (TX); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Jobtailor is seeking a hands‑on leader to own the TikTok channel P&L, scale paid media, and build a robust creator/affiliate flywheel. You will drive Shop operations, pricing, and content strategies to grow revenue and subscribers.

You will recruit and manage hundreds of creators, optimize catalog offers, and report channel economics to executives, while working in a hybrid Austin environment.

Qualifications

• Have operated inside the TikTok ecosystem: at TikTok itself, at a TikTok Shop partner, or at a brand that genuinely cracked Shop
• Have personally owned six-figure monthly paid budgets held to CAC and payback, not engagement metrics
• Have built a creator or affiliate program from scratch and scaled it past 100+ active creators
• Have carried a P&L or channel-level revenue number and can talk contribution margin fluently
• Are a zero-to-one operator: scrappy, hands‑on early, then a builder of team and systems
• Can hire and manage the creator ops function beneath you

Responsibilities

• Own TikTok as a complete channel P&L and drive its growth
• Build TikTok ads into a scaled, measurable driver of new subscribers
• Recruit, activate, and scale hundreds of creators
• Manage TikTok Shop operations including catalog offers and pricing strategy
• Develop a content engine that feeds both paid and organic
• Measure incrementality and channel economics for executive team

Skills

TikTok Ecosystem Experience

P&L Management

Creator Program Development

Paid Media Strategy Execution

Tools

TikTok Ads

TikTok Shop

Analytics Tools

Content Management Systems

Budgeting Software

Job description

• Own TikTok as a complete channel P&L
• Build TikTok ads into a scaled, measurable driver of new subscribers
• Build the creator and affiliate flywheel
• Run Shop operations end to end and grow Shop into a revenue channel
• Responsible for paid media strategy and execution on TikTok
• Recruit, activate, and scale hundreds of creators
• Manage TikTok Shop operations including catalog offers and pricing strategy
• Develop a content engine that feeds both paid and organic
• Measure incrementality and channel economics for executive team

Requirements

• Have operated inside the TikTok ecosystem: at TikTok itself, at a TikTok Shop partner, or at a brand that genuinely cracked Shop
• Have personally owned six-figure monthly paid budgets held to CAC and payback, not engagement metrics
• Have built a creator or affiliate program from scratch and scaled it past 100+ active creators
• Have carried a P&L or channel-level revenue number and can talk contribution margin fluently
• Are a zero-to-one operator: scrappy, hands‑on early, then a builder of team and systems
• Can hire and manage the creator ops function beneath you
• Are in Austin or excited to work hybrid from Austin

Core Competencies

Demonstrates expertise in managing TikTok channel P&L, executing paid media strategies, and scaling creator programs. Proven ability to drive revenue through effective shop operations and content development.

Highest-signal resume keywords

• TikTok Ecosystem Experience
• P&L Management
• Creator Program Development
• Paid Media Strategy Execution

  ATS Optimization Keywords

  Hard Skills

  • Paid Media Strategy
  • P&L Management
  • Creator Program Development
  • Channel Economics Measurement
  • Budget Management
  • Catalog Management
  • Pricing Strategy
  • Content Development
  • Data Analysis
  • Revenue Growth

  Soft Skills

  • Scrappy Problem Solving
  • Team Building
  • Leadership
  • Operational Management
  • Recruitment

  Industry Keywords

  • Creator Economy
  • Affiliate Marketing
  • E-commerce
  • Digital Marketing
  • Social Media Strategy

  Tools & Technologies

  • TikTok Ads
  • TikTok Shop
  • Analytics Tools
  • Content Management Systems
  • Budgeting Software