Creator and Social Media Strategy Manager

American Chemical Society; Washington (District of Columbia); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Paid vacation leave

Paid sick leave

Paid holidays

Health insurance

Flexible spending account

Health care savings account

Dental insurance

Life insurance

Vision insurance

Retirement benefits

Short- and long-term disability

4-week work from anywhere

Job summary

American Chemical Society is seeking a leader to transform its social media strategy, moving from brand management to audience-first storytelling that boosts credibility in science. You will partner with leadership to shape engagement, influence, and reputational risk on platforms such as LinkedIn, Instagram, YouTube Shorts, and emerging channels.

This Washington, DC-based role blends onsite collaboration with flexible remote work.

Qualifications

• 9+ years of experience in social media strategy or related fields with fluency in platforms and trends.
• 5+ years of experience managing teams and advising executives on social media best practices.
• Proven ability to partner with creative, marketing, and editorial teams to bring strategy to life.

Responsibilities

• Provide strategic leadership across flagship ACS social platforms and new initiatives.
• Develop and execute a creator partnership roadmap and scalable engagement frameworks.
• Lead and develop a team of social media specialists with strategic direction and high-quality execution.
• Establish measurement processes using analytics, sentiment analysis, and listening to inform decisions.

Skills

Social media strategy

Team leadership

Data-informed decisions

Crisis management

Content collaboration

Stakeholder management

Writing and editing

Analytics and listening

Trend monitoring

Tools

Social analytics tools

Social listening tools

Media monitoring tools

Job description

Chemistry shapes everything. And in today’s world, social media platforms play a powerful role in shaping how people understand science and its impact on society.

The American Chemical Society (ACS) is hiring a leader to build and scale a modern social media strategy in its communications ecosystem. The social media strategy manager will serve as a trusted thought partner to ACS leadership, bringing forward insights and recommendations that shape ACS’ engagement, influence, and reputational risk management on social media platforms. This role owns the transformation of ACS’ social media presence, moving from brand management to audience-first, platform-specific storytelling that drives brand credibility and trust in science and makes ACS an influential voice in public scientific discourse.

Key Responsibilities

• Provide strategic leadership across flagship ACS social platforms (e.g., LinkedIn, Instagram, YouTube Shorts, BlueSky) and for the launch and growth of new initiatives and platform-specific storytelling approaches (e.g. TikTok). Enable ACS to enter new and emerging digital platforms for community engagement.
• Develop and execute a content creator partnership roadmap, including scalable frameworks for identifying and engaging creators, a pilot-to-scale model, and guidance to internal teams on creator-driven approaches that align with brand integrity.
• Lead, coach, and develop a team of social media specialists, setting priorities, providing strategic direction, and ensuring high-quality execution aligned with ACS goals.
• Establish processes and select tools for performance measurement, including the use of analytics, sentiment analysis, and social listening to inform decisions, optimize strategy, and communicate insights on creator and platform impact.
• Monitor trends, cultural moments, and current events to translate timely opportunities into creative, on-brand content executions.
• Guide leadership with crisis response plans on different social media platforms that prevent reputational harm to ACS.
• Collaborate with and advise leaders and teams across the organization to deliver integrated campaigns, consistent messaging, and effective brand ambassadorship in social media spaces. Assist executive leaders with online presence on different platforms.

Qualifications

• 9+ years of experience in social media strategy or related fields, with fluency in social platforms, audience behavior, evolving trends, and a proven ability to shape brand perception in digital environments.
• 5+ years of experience managing teams in a complex or matrixed environment and advising executives on social media best practices.
• Knows how to partner with creative, marketing, and editorial teams to bring strategy to life through content and campaigns.
• Has strong strategic judgment and confidence making data-informed decisions.
• Has led shifts in strategy, voice, or platform approach for established brands or organizations.
• Experienced in leading brands or organizations through online reputational crisis response plans.
• Fluency with social analytics, social listening, and media monitoring tools; ability to translate data into narrative insights.
• Excellent writing and editing skills; ability to craft compelling, platform-appropriate narratives for diverse audiences.
• Strong collaboration, leadership, and stakeholder management skills in complex or matrixed organizations.
• Highly organized, with the ability to manage multiple initiatives in a fast-paced environment.

This role is based in our Washington, DC office. A reasonable rate of compensation for this position is $125,000-$140,000 per year. ACS employees work a hybrid schedule, consisting of working onsite two days per work week, as decided by functional area. The balance of the week is open to working remotely, though employees are always welcome onsite each day if they choose.

ACS currently provides the following benefits for this position:

• paid vacation leave
• paid sick leave
• paid holidays
• health insurance
• flexible spending account or health care savings account
• dental insurance
• life insurance
• vision insurance
• retirement benefits
• short- and long-term disability
• 4-week work from anywhere

each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location.

Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.