Creative Strategy Lead

DualEntry

World Trade Center (NY)

Hybrid

USD 160,000 - 210,000

Full time

3 days ago

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Benefits offered by this job

Equity

Base salary

Medical, dental & vision insurance

One Medical membership

Mental health support

Fertility & family-building support

Virtual healthcare

401(k)

Commuter benefits

Learning budget

Unlimited AI tokens

AI skills development & enablement

Visa sponsorship

Flexible PTO

Job summary

DualEntry in New York City is seeking a growth-minded Marketing Lead to own the creative strategy across paid and organic channels. You will write sharp briefs, collaborate with designers, and ship high-impact campaigns that move CFOs and accounting teams.

You’ll run a continuous test-and-learn loop, translating customer insight into compelling ads while leveraging AI to accelerate production. Join a fast-growing, equity-heavy fintech startup shaping the finance OS.

Qualifications

3–6 years in creative strategy, performance creative or content.
Experience in B2B SaaS or fintech preferred.
Strong writing with clear point of view on ads.
Comfortable using data as feedback.
Able to work without a playbook.
Bonus: making finance engaging.

Responsibilities

Own the creative strategy for paid and organic channels: what we say, to whom, and in which format.
Write briefs and hooks from customer insight, then work with designers and editors to ship them fast.
Run a test-and-learn loop: launch variants, read the data, stop what doesn't work and scale what does.
Help build our in-house content studio: series, short-form video and ongoing content on CFO and accounting topics.
Use AI tools to cut production from weeks to days, without lowering the bar on taste.
Work closely with Growth, Product Marketing and the founders so creative ties directly to pipeline.

Skills

Creative strategy

Performance creative

Content development

Data-driven mindset

Ad writing

B2B SaaS/fintech familiarity

Job description

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers. We're looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that's what it takes to reinvent a $220B industry.

Location: New York City HQ, 7 World Trade Center

Where you'll create impact

Own the creative strategy for paid and organic channels (LinkedIn, YouTube, Meta, Reddit and new channels as they appear): what we say, to whom, and in which format
Write sharp briefs and hooks from customer insight, then work with designers and editors to ship them fast
Run a steady test-and-learn loop: launch variants, read the data, stop what doesn't work and scale what does
Help build our in-house content studio: series, short-form video and ongoing content on CFO and accounting topics
Use AI tools to cut production from weeks to days, without lowering the bar on taste
Work closely with Growth, Product Marketing and the founders so creative ties directly to pipeline

What sets you up for success

You've got 3-6 years in creative strategy, performance creative or content, ideally at B2B SaaS or fintech
You write well and have a clear point of view on what makes a good ad
You're comfortable with data and treat metrics as creative feedback
You're happy working without a playbook
Bonus: you can make finance interesting

Why you’ll thrive here

Significant equity ownership in one of the top AI companies in the world
You’re joining early and will grow with DualEntry
Your feedback shapes the product directly
High-speed, high-trust environment with high expectations

Meet the Marketing Team

Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

Compensation & Benefits