Influencer Marketing Lead

Outsiders Fund; New York (NY); Hybrid; USD 160,000 - 210,000; Full time

Benefits offered by this job

Equity ownership

Medical, dental & vision insurance

One Medical membership

Mental health support

Fertility & family-building support

Virtual healthcare

Job summary

DualEntry, based in New York City, is seeking a high-velocity marketer to lead our influencer and creator programs, building from the ground up and owning end-to-end relationships with CFO influencers and finance creators.

You will track impressions and engagement, shape messaging, and work in a fast, high-trust environment with equity ownership and ample room to impact a rapidly growing AI fintech.

Qualifications

• Experience managing influencer or creator programs - you know what it takes to run 50–100+ relationships at once
• Digitally native - you get pop culture and memes
• Operationally sharp - comfortable picking up whatever tracking/tech stack the program runs on

Responsibilities

• Build DualEntry's influencer and creator program from the ground up
• Find and reach the right audience - CFO influencers, accountants and finance creators
• Own the full relationship cycle: reach out, negotiate, sign, brief, ship, and keep the good ones coming back
• Track success metrics: impressions, engagement, which creators move the needle

Skills

Influencer program management

Digital native

Operationally sharp

Tools

HubSpot

Hex

Job description

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers. We're looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that's what it takes to reinvent a $220B industry.

Location: New York City HQ, 7 World Trade Center

Where you'll create impact

• Build DualEntry's influencer and creator program from the ground up

• Find and reach the right audience - CFO influencers, accountants and finance creators

• Own the full relationship cycle: reach out, negotiate, sign, brief, ship, and keep the good ones coming back

• Track success metrics: impressions, engagement, which creators move the needle

What sets you up for success

• Experience managing influencer or creator programs - you know what it takes to run 50–100+ relationships at once

• Digitally native - you get pop culture and memes

• Operationally sharp - comfortable picking up whatever tracking/tech stack the program runs on

Why you’ll thrive here

• Significant equity ownership in one of the top AI companies in the world

• You’re joining early and will grow with DualEntry

• Your feedback shapes the product directly

• High-speed, high-trust environment with high expectations

Meet the Marketing Team

• Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

• George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.

• Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

Compensation & Benefits

• Equity: $50,000 - $75,000

• Base Salary: $160,000 - $210,000

• Medical, dental & vision insurance

• One Medical membership

• Mental health support (Talkspace)

• Fertility & family-building support (Kindbody)

• Virtual healthcare (Teladoc Health)

• 401(k)

• Commuter benefits

• Learning & development budget for courses, certifications & language learning

• Unlimited AI tokens

• AI skills development & enablement

• Visa & permanent residence sponsorship

• Flexible PTO (27 days, including public holidays)

• Collaborative, in-office culture with no bureaucracy

• Snacks, drinks, team events & more

We’re not building a marketing team that follows the playbook. We’re building the one people copy and study for years to come.

Jan Abaza, Founding Product Marketing Manager