Creative Strategy Lead

DualEntry; New York (NY); On-site; USD 160,000 - 210,000; Full time

Benefits offered by this job

Equity

Medical insurance

Dental and Vision insurance

One Medical membership

Mental health support

Fertility and family-building support

Virtual healthcare

401(k)

Commuter benefits

Learning & development budget

Unlimited AI tokens

AI skills development

Visa sponsorship

Flexible PTO

Job summary

DualEntry, a finance OS startup, seeks a creative strategy leader to guide paid and organic campaigns and shape our content studio. You’ll translate insights into sharp ads, work with design and editors to move fast, and drive a steady test-and-learn loop to scale what works.

You’ll partner with Growth, Product Marketing and founders to tie creative to pipeline and impact. Join an early-stage AI-driven fintech where equity and fast growth are real, with NYC HQ and a high-cadence, high-trust

Qualifications

• In-depth experience in creative strategy and performance-focused campaigns.
• Strong ability to translate customer insight into sharp ads and briefs.
• Experience shaping content formats and editorial direction for B2B SaaS/fintech.

Responsibilities

• Own the creative strategy for paid and organic channels across LinkedIn, YouTube, Meta, Reddit and new channels.
• Write briefs and hooks from customer insight, collaborating with designers and editors to ship quickly.
• Run a data-driven test-and-learn loop: launch variants, analyze results, scale what works.
• Help build an in-house content studio for CFO and accounting topics with series and short-form video.
• Leverage AI tools to cut production time from weeks to days without sacrificing quality.
• Collaborate with Growth, Product Marketing and founders to tie creative to pipeline.

Skills

Creative strategy

Performance creative

Content development

B2B SaaS

Fintech

Job description

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire outliers. We're looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that's what it takes to reinvent a $220B industry.

Location: New York City HQ, 7 World Trade Center

Where you'll create impact

• Own the creative strategy for paid and organic channels (LinkedIn, YouTube, Meta, Reddit and new channels as they appear): what we say, to whom, and in which format

• Write sharp briefs and hooks from customer insight, then work with designers and editors to ship them fast

• Run a steady test-and-learn loop: launch variants, read the data, stop what doesn't work and scale what does

• Help build our in-house content studio: series, short-form video and ongoing content on CFO and accounting topics

• Use AI tools to cut production from weeks to days, without lowering the bar on taste

• Work closely with Growth, Product Marketing and the founders so creative ties directly to pipeline

What sets you up for success

• You've got 3-6 years in creative strategy, performance creative or content, ideally at B2B SaaS or fintech

• You write well and have a clear point of view on what makes a good ad

• You're comfortable with data and treat metrics as creative feedback

• You're happy working without a playbook

• Bonus: you can make finance interesting

Why you’ll thrive here

• Significant equity ownership in one of the top AI companies in the world

• You’re joining early and will grow with DualEntry

• Your feedback shapes the product directly

• High-speed, high-trust environment with high expectations

Meet the Marketing Team

• Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

• George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.

• Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

Compensation & Benefits

• Equity: $50,000 - $75,000

• Base Salary: $160,000 - $210,000

• Medical, dental & vision insurance

• One Medical membership

• Mental health support (Talkspace)

• Fertility & family-building support (Kindbody)

• Virtual healthcare (Teladoc Health)

• 401(k)

• Commuter benefits

• Learning & development budget for courses, certifications & language learning

• Unlimited AI tokens

• AI skills development & enablement

• Visa & permanent residence sponsorship

• Flexible PTO (27 days, including public holidays)

• Collaborative, in-office culture with no bureaucracy

• Snacks, drinks, team events & more