Creative Strategy Lead

DualEntry; United States; On-site; USD 160,000 - 210,000; Full time

Benefits offered by this job

Equity

Medical, dental & vision insurance

Unlimited AI tokens

Flexible PTO

Visa sponsorship

Team events

Job summary

DualEntry, headquartered in New York City, is building the OS for finance and seeks a creative strategist to lead paid and organic campaigns. You will craft messaging, own briefs, and collaborate with designers to ship fast while leveraging AI to accelerate production without sacrificing taste.

You will design test loops, interpret data as feedback, and contribute to an in-house content studio focused on CFO and accounting topics.

Qualifications

• 3–6 years in creative strategy, performance creative or content, ideally at B2B SaaS or fintech.
• Strong writing ability and clear point of view on ads.
• Comfortable with data and using metrics as feedback.

Responsibilities

• Own the creative strategy for paid and organic channels (LinkedIn, YouTube, Meta, Reddit).
• Write briefs and hooks from customer insight with designers to ship fast.
• Run a steady test-and-learn loop: launch variants, read data, scale what works.
• Help build in-house content studio: series, short-form video on CFO and accounting topics.
• Use AI tools to cut production timelines without lowering quality.
• Collaborate with Growth, Product Marketing and founders to tie creative to pipeline.

Skills

Creative strategy

Performance creative

Content development

Data-driven

Ad writing

Tools

HubSpot

AI tools

Job description

About DualEntry

DualEntry is building the OS for finance.

Every business needs a financial system of record, yet the world’s largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry’s AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.

In just 2 years we’ve raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.

We hire _ outliers _. We’re looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You’ll find leaders, colleagues who’ve competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that’s what it takes to reinvent a $220B industry.

Location: New York City HQ, 7 World Trade Center

Where you’ll create impact

• Own the creative strategy for paid and organic channels (LinkedIn, YouTube, Meta, Reddit and new channels as they appear): what we say, to whom, and in which format

• Write sharp briefs and hooks from customer insight, then work with designers and editors to ship them fast

• Run a steady test-and-learn loop: launch variants, read the data, stop what doesn’t work and scale what does

• Help build our in-house content studio: series, short-form video and ongoing content on CFO and accounting topics

• Use AI tools to cut production from weeks to days, without lowering the bar on taste

• Work closely with Growth, Product Marketing and the founders so creative ties directly to pipeline

What sets you up for success

• You’ve got 3–6 years in creative strategy, performance creative or content, ideally at B2B SaaS or fintech

• You write well and have a clear point of view on what makes a good ad

• You’re comfortable with data and treat metrics as creative feedback

• You’re happy working without a playbook

• Bonus: you can make finance interesting

Why you’ll thrive here

• Significant equity ownership in one of the top AI companies in the world

• You’re joining early and will grow with DualEntry

• Your feedback shapes the product directly

• High-speed, high-trust environment with high expectations

Meet the Marketing Team

• Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!

• George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.

• Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.

Compensation & Benefits

• Equity: $50,000 - $75,000

• Base Salary: $160,000 - $210,000

• Medical, dental & vision insurance

• One Medical membership

• Mental health support (Talkspace)

• Fertility & family-building support (Kindbody)

• Virtual healthcare (Teladoc Health)

• 401(k)

• Commuter benefits

• Learning & development budget for courses, certifications & language learning

• Unlimited AI tokens

• AI skills development & enablement

• Visa & permanent residence sponsorship

• Flexible PTO (27 days, including public holidays)

• Collaborative, in-office culture with no bureaucracy

• Snacks, drinks, team events & more