Creative Strategist (Meta, TikTok, AppLovin, Snapchat)

Atolea Jewelry; United States; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working hours

Opportunity to lead creative vision

Collaboration with a dynamic team

Job summary

A leading eCommerce jewelry brand is seeking a full-time Creative Strategist to enhance their paid acquisition strategy across platforms like Meta and TikTok. The role demands deep understanding of performance-driven creative systems and experience working with large ad accounts. Responsibilities include owning the creative strategy roadmap and developing winning concepts tailored for each platform. This is an opportunity to shape the future of performance marketing in a rapidly growing jewelry brand with over a million customers globally.

Qualifications

• 3+ years in paid social performance creative.
• Experience with high-spend ad accounts.
• Proven track record of structured creative testing.

Responsibilities

• Own the creative strategy roadmap for paid acquisition.
• Define creative messaging and concept families based on insights.
• Develop platform-specific creative frameworks.

Skills

Creative strategy leadership

Data-driven decision making

Cross-platform creative adaptation

Performance analysis

Collaboration with creators

Tools

Northbeam’s MTA + Creative Analytics

Adobe Creative Suite

Job description

ATOLEA Jewelry is one of the fastest-growing women’s eCommerce jewelry brands globally, with 1,000,000+ customers across 145+ countries. Our mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers’ everyday lives!

We’ve grown rapidly through strong product-market fit, operational discipline, and community trust — and we’re now entering our next chapter: scaling our paid acquisition creative engine to world-class levels across multiple platforms.

We are hiring a full-time Creative Strategist to lead the creative strategy behind our paid acquisition channels — including Meta, TikTok, AppLovin Axon, and Snapchat — and build a repeatable system that consistently produces ads that convert at scale.

This is a high-impact, high-ownership role. You will own the creative strategy engine that directly drives customer acquisition and revenue growth.

This is not a “trend watcher” role. We’re looking for someone who understands what works in high-spend environments, has worked across multiple large DTC brands, can translate performance data into scalable concepts, and can adapt creative systems across platforms — not recycle the same format everywhere.

You’ll work closely with creators, editors, and performance marketing to turn insights into repeatable winning concepts, hooks, and iterations.

What This Role Is

A creative strategy leadership role for someone who:

• Has worked across multiple large DTC brands
• Has had exposure to high-spend ad accounts and understands how performance changes at scale
• Brings proven winning concepts and knows how to systemize what works
• Can build repeatable creative frameworks, not just one-off winners
• Understands that each platform requires a platform-native creative strategy (structure, pacing, hooks, editing patterns, psychology)

What This Role Isn’t

• A pure content creator role
• A junior hook-writing role
• A generic “make viral TikToks” role
• A role where you post ideas without owning testing and iteration

If your experience is primarily organic content creation (without paid ad performance responsibility), this role will not be a fit.

Key Responsibilities

• Own the creative strategy roadmap for paid acquisition across our growth channels
• Define creative directions, messaging systems, concept families, hooks, angles, and formats based on performance data and audience insights
• Build a repeatable engine that produces consistently improving creative output over time

Concept Development + Winning Frameworks

• Generate a structured concept pipeline (not scattered ideas) with clear prioritization
• Develop winning concept “families” and iteration trees that systematically expand what works
• Translate product insights, objections, and customer psychology into direct-response creative concepts

Develop platform-specific creative frameworks for:

• Meta (UGC/DR systems, social proof, objection handling, structured iteration)
• TikTok (native pacing, creator style, trend-informed formats without relying on trends)
• AppLovin Axon (high-velocity, direct-response formats optimized for network distribution)
• Snapchat (native, fast, casual creator-style execution that resonates with Snap audiences)
• Adapt one core concept into multiple executions based on platform mechanics and audience expectations

Performance-Driven Iteration + Testing

• Work closely with performance marketing to align creative testing strategy with growth targets
• Use Northbeam’s MTA + Creative Analytics insights (and platform performance signals where relevant) to identify what’s working and why across hooks, pacing, structure, formats, claims, product focus, and psychological triggers
• Build structured A/B testing and iteration loops to improve CTR, CVR, CAC, and MER over time
• Track what top DTC brands are doing across platforms and bring proven concepts into our testing roadmap
• Run a weekly creative learning loop: what we learned, what we’re scaling, what we’re testing next
• Maintain an organized library of winning ads, concepts, and learnings

Cross-Functional Collaboration + Execution Enablement

• Partner with creators, editors, and content teams to bring concepts to life efficiently
• Create clear briefs that increase quality and reduce back-and-forth
• Help improve creative production processes so output scales without sacrificing performance

Key Qualifications & Success Traits

• 3+ years experience as a Creative Strategist in paid social / performance creative (DTC or agency background)
• Exposure to high-spend ad accounts (you understand scale, volume, and iteration requirements)
• Proven experience building and operating a structured creative testing system inside a fast-scaling DTC brand
• Experience developing platform-native performance creative for Meta, TikTok, AppLovin Axon, and Snapchat
• Fluency using Northbeam’s MTA + Creative Analytics environment to evaluate creative performance using weighted attribution
• Strong fluency in direct-response creative principles (hooks, offers, pacing, objection handling, proof, CTA frameworks)
• Strong ability to translate performance data into repeatable creative systems
• Strong copy + messaging instincts (persuasion + consumer psychology)
• High ownership — you drive the roadmap without needing follow-ups
• Highly organized — you can manage high-volume pipelines and prioritize correctly
• Strong communicator — you can explain “why this works” clearly to the team
• Performance-minded — you care about results as much as creative quality
• Systems thinker — you build playbooks, not just individual ads
• Experience in jewelry, fashion, beauty, or lifestyle categories
• Strong familiarity with AI tools to accelerate ideation, scripting, and iteration workflows

Why Join ATOLEA?

• Own one of the highest-leverage growth engines in the business — paid social creative
• Build a creative strategy system that wins repeatedly, not occasionally
• Work directly with leadership and shape how creative + performance marketing scales
• Join a brand with 1,000,000+ customers across 145+ countries — and help define what best-in-class paid social creative looks like at scale in jewelry

How to Apply

If you're excited to build the creative strategy engine behind one of the fastest-growing jewelry brands globally, and you know how to scale paid social creative across platforms, we’d love to hear from you.

To apply, please submit a bundled PDF that includes:

• Your resume
• A short cover letter explaining why you're excited about this role
• A portfolio showing paid ads you’ve strategized and helped bring to life — include: brand(s), concept + hook, what you tested/iterated, results (or outcomes) where possible, and why you believe it worked
• Your current location + timezone, and earliest start date (or notice period)

Plus, please answer the following in your PDF:

• What is the approximate monthly spend range of the highest-spend ad accounts you’ve supported? (No brand names required — ranges only, e.g., $100K–$250K/mo, $250K–$500K/mo, $500K+/mo.)
• How does your creative strategy change across Meta vs TikTok vs AppLovin vs Snapchat?

(Applications that do not include these materials will not be considered).

Help us build a world-class paid creative engine behind premium, affordable, and 100% waterproof jewelry — and define what best-in-class performance creative looks like at scale.