Creative Strategist: Brand Identity & Performance

Flapen; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote

Ownership of projects

Paid time off

Tools & AI budget

Job summary

Flapen is hiring a Creative Strategist to own creative for a portfolio of client brands on Amazon. You define the brand from its audience to its voice, and own assets from main image to packaging and video. You’ll write briefs, map a test roadmap, and prove impact with CTR, CVR and ROAS.

This role is fully remote, async, and focused on measurable outcomes—branding and conversion in a single role with ownership of the identity across assets.

Qualifications

• 3+ years owning Amazon creative strategy for multiple brands.
• Built a brand identity from nothing: positioning, packaging and visuals.
• Diagnoses from CTR/CVR/ROAS to decide image, offer or traffic issues.
• Exceptional writing: briefs that are clear and actionable.
• Self-directed and async work with minimal supervision.

Responsibilities

• Own creative strategy for a portfolio of client brands on Amazon — main image, secondary set, A+ content, packaging and video.
• Define each brand from its target audience up: who buys, what they decide between, and objections.
• Set the identity: logo direction, packaging, palette, tone of voice, and key claims.
• Write briefs the creative team builds from — angle, hook, proof, objection, reference.
• Run the A/B testing roadmap with pre-launch kill numbers and data-driven winners.
• Direct organic Instagram creative for the brands you run — aligned with brand identity.

Skills

Amazon creative strategy

Brand identity development

Data-driven decision making

Excellent writing

Asynchronous work

Tools

Split testing tools (Splitly/PickFu)

Instagram creative direction

Job description

Flapen is hiring a Creative Strategist to own creative for a portfolio of client brands on Amazon. You define the brand from its audience to its voice, and own assets from main image to packaging and video. You’ll write briefs, map a test roadmap, and prove impact with CTR, CVR and ROAS.

This role is fully remote, async, and focused on measurable outcomes—branding and conversion in a single role with ownership of the identity across assets.