Creative Strategist

Cleriva; West Hollywood (CA); Remote; USD 48,000 - 60,000; Full time

Job summary

Cleriva is searching for a remote Performance Creative Strategist to elevate its digital marketing efforts. The ideal candidate will manage creative ad processes, leveraging psychological insights and analytics to craft engaging UGC content for Meta Platforms. With a competitive salary and bonus structure, this role promises to challenge and develop forward-thinking marketers seeking to impact growth significantly.

Qualifications

• 3+ years creating direct response ads for DTC brands or agencies.
• Fluent in English.
• Familiarity with performance analytics tools.

Responsibilities

• Manage the entire creative process from ideation to delivery.
• Analyze and improve Meta ad performance.
• Collaborate with marketing to innovate new creative ideas.

Skills

Creativity

Analysis

Scripting

Performance Analytics

Tools

Triple Whale

Motion

Job description

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This range is provided by Cleriva. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$48,000.00/yr - $60,000.00/yr

Additional compensation types

Annual Bonus

Performance Creative Strategist - Cleriva

Job Description: Cleriva is looking for a FULLY REMOTE Performance Creative Strategist to drive the ideation, scripting, and execution of our creative ads, with a strong focus on psychology-backed UGC content optimized for paid marketing channels. Ideally, you have 3+ years crafting engaging ads, specifically tailored for Meta Platforms. Bonus if you've got experience collaborating with influencers or UGC creators.

About Us: At Cleriva, we're transforming the way people breathe with groundbreaking red light therapy solutions. Our products aren't just innovative, they genuinely help users relieve congestion and elevate everyday well-being. We've grown fast through compelling digital marketing and built an engaged community passionate about better breathing. Our agile team is always chasing growth, creativity, and results.

Who Fits Best? We’re all about culture. You’re a fit if you love getting results and thrive in a fast-paced, no-politics environment. If you're seeking a job that genuinely challenges you, working closely with founders to scale an ambitious brand past $30M in revenue (with a lucrative bonus structure), Cleriva is your place.

Your Key Tasks:

• Manage the entire creative process from ideation to delivery, ensuring consistently strong ad performance.
• Work with content managers to source high-quality UGC content.
• Improve advertising metrics through strategic creative optimization.
• Write compelling direct-response scripts for UGC creatives.
• Regularly analyze and improve Meta ad performance.
• Collaborate with marketing to innovate new creative ideas.
• Conduct thorough customer and competitor analysis for continual improvement.
• Provide insightful monthly and quarterly creative performance reports.
• Strategically plan next steps to further scale our Meta Ads.

Must-Haves:

• Fully remote, fluent in English
• 3+ years creating direct response ads for DTC brands or agencies
• Familiarity with performance analytics tools (Triple Whale, Motion, spreadsheets)
• Strong scripting and analytical skills
• Flexible schedule and passion for your work
• Alignment with Cleriva’s values
• Excited to directly impact growth alongside founders
• Basic understanding of psychology-driven copywriting

Your Responsibilities:

• Pitch fresh, direct response-driven ad ideas weekly
• Propose weekly static ad ideas
• Utilize performance data for campaign optimization
• Coordinate with editors and designers for visually appealing ads
• Quickly adapt strategies based on internet trends
• Present clear performance analyses to the marketing team
• Continuously optimize ads for maximum ROI
• Expand successful ads into additional winning creatives

Hiring Process:

• Clearly defined KPIs upfront
• Quick and transparent process: initial chat, technical interview with a test project, final culture-fit conversation
• Hiring decision within 8-10 days
• Regular communication and updates throughout
• Deep insight into Cleriva's goals and your role in achieving them

Salary: Base salary ranging from $48,000 to $60,000 USD annually, with an attractive performance-based bonus plan that can significantly increase your total compensation, potentially doubling your annual earnings.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

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