Creative Strategist

DMoose; Spring (TX); Remote; USD 50,000 - 90,000; Full time

Job summary

Join an innovative fitness brand as a Creative Strategist, where your storytelling and data-driven creativity will shape engaging ad campaigns. This role offers the chance to work collaboratively with passionate teams, creating impactful visuals and messaging across various platforms like Facebook, Instagram, and TikTok. You'll be at the forefront of developing strategies that resonate with health-conscious audiences while staying updated on fitness trends. If you're ready to make a difference in people's lives by empowering them on their fitness journeys, this opportunity is perfect for you.

Benefits

Competitive compensation

Performance bonuses

Opportunities for growth

Qualifications

• 3+ years as a Creative Strategist in fitness or wellness.
• Proven ability to create high-converting ad creatives.

Responsibilities

• Develop ad campaigns targeting fitness enthusiasts and athletes.
• Analyze creative performance data to optimize campaigns.

Skills

Storytelling

Scriptwriting

Data Analysis

Audience Research

Creative Concept Development

Tools

Facebook Ads

Instagram Ads

TikTok Ads

Google Ads

Job description

Location: Remote

Reports To: Head of Growth

About DMoose:

DMoose is a fitness brand on a mission to empower people to take charge of their fitness journey with premium, innovative products that inspire healthier, stronger lifestyles. As we expand our Direct-to-Consumer (DTC) operations, we are seeking a Creative Strategist to join our team and craft engaging, results-driven campaigns tailored for fitness enthusiasts.

If you’re a storyteller with a knack for data-driven creativity and a passion for fitness, this is your chance to make an impact with a growing brand.

Role Overview:

As a Creative Strategist, you will conceptualize and develop high-performing ad creatives across paid media platforms, including Facebook, Instagram, TikTok, and Google. You’ll work closely with the Paid Media and Paid Search teams to translate audience insights into compelling visuals and messaging, ensuring alignment with DMoose’s brand voice and mission.

Key Responsibilities:

1. Collaborate with the Head of Growth and Paid Media teams to develop ad campaigns targeting fitness enthusiasts, athletes, and health-conscious individuals.
2. Conduct audience research to identify key pain points, motivations, and preferences.
3. Create performance-driven ad copy, storyboards, and video concepts for social media, email, and other digital platforms.
4. Test different creative approaches (e.g., UGC, product demos, testimonials) to optimize performance.
5. Stay updated on fitness and wellness trends to ensure DMoose content resonates with its target audience.
6. Work with designers and video editors to produce high-quality assets aligned with the DMoose brand.
7. Analyze creative performance data to refine campaigns and improve engagement, CTR, and ROAS.

Qualifications:

1. 3+ years of experience as a Creative Strategist or in a similar role for a fitness, health, or wellness brand.
2. Proven ability to create scroll-stopping ad creatives that drive conversions.
3. Strong understanding of paid media platforms (Facebook, Instagram, TikTok, Google).
4. Excellent storytelling and scriptwriting skills.
5. Familiarity with fitness communities and culture is a must.
6. Data-driven mindset with a passion for analyzing and optimizing creative performance.

Why Join DMoose?

1. Be part of a fast-growing fitness brand that empowers people to lead healthier lives.
2. Collaborate with a passionate team focused on innovation and growth.
3. Competitive compensation, performance bonuses, and opportunities for growth.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales